2023 Effie Index: Overview
Since 1968, the Effie Awards have been honoring Ideas that Work globally.
Now in its thirteenth year, the Effie Index identifies and ranks the most effective marketers, brands, and agencies by analyzing finalist and winner data from more than fifty Effie Awards competitions, marketers, brands, and agencies. The 2023 rankings reflect a compilation of close to 5,000 worldwide Effie winners and finalists announced between January 1, 2023 and December 31, 2023.
Every brand and company ranked in the Effie Index has undergone rigorous evaluations of their case studies and work by expert industry judges to prove that their marketing achieved compelling results.
The Effie Index features the most effective Marketers, Brands, Agency Holding Groups, Agency Networks, Agency Offices, and Independent Agencies. These rankings can be filtered by geography and industry sector.
Which companies, either independent or part of larger networks, produced the most effective work in each country and region over the past year? Which agencies, brands and marketers have achieved effectiveness on a global scale? Explore this year's rankings to find out.
Most Effective Marketers
AB InBev, Unilever, McDonald's, PepsiCo, The Coca-Cola CompanyMost Effective Marketers 2023
Source: www.effieindex.com. © Effie Worldwide
Most Effective Brands
McDonald's, KFC, Oreo, UNITED24, Burger KingMost Effective Brands 2023
Source: www.effieindex.com. © Effie Worldwide
Most Effective Agency Holding Groups
Omnicom, WPP, Publicis Groupe, IPG, dentsuMost Effective Agency Holding Groups 2023
Source: www.effieindex.com. © Effie Worldwide
Most Effective Agency Networks
McCann Worldgroup, DDB Worldwide, Ogilvy, BBDO Worldwide, Leo Burnett WorldwideMost Effective Agency Networks 2023
Source: www.effieindex.com. © Effie Worldwide
Most Effective Agency Offices
AlmapBBDO (Saão Paulo), Leo Burnett (Dubai), McCann Worldgroup (Gurugram), GUT (Buenos Aires), Leo Burnett (Mumbai)Most Effective Agencies 2023
Source: www.effieindex.com. © Effie Worldwide
Most Effective Independent Agencies
GUT (Buenos Aires), Special (Auckland), Gres Todorchuk (Kyiv), Valor Socios de Marcas (Lima), GUT (São Paulo))Most Effective Independent Agencies 2023
Source: www.effieindex.com. © Effie Worldwide
Regional Rankings
The Index can also be analyzed by region and the companies that ranked highest in each region in 2023 are:
Asia Pacific The Coca-Cola Company (marketer), McDonald's (brand), WPP (holding group), Ogilvy (agency network), McCann Worldgroup Gurugram (agency office), Special (independent agency).
Europe McDonald's (marketer), UNITED24 (brand), Omnicom (holding group), McCann Worldgroup (agency network), Gres Todorchuk (agency office & independent agency) .
Latin America AB InBev (marketer), Burger King (brand), WPP (holding group), BBDO Worldwide (agency network), AlmapBBDO (agency office), Slap Global (independent agency).
Middle East & Africa Landmark Group (marketer), K-Lynn (brand), Publicis Groupe (holding group), Leo Burnett Worldwide (agency network), Leo Burnett Dubai (agency office), Joe Public (independent agency).
North America Unilever (marketer), Froot Loops (brand), IPG (holding group), McCann Worldgroup (agency network), Starcom Chicago (agency office), Mischief @ No Fixed Address (independent agency).