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Most Effective Brands 2025

Updated June 16, 2026

Ranking
Rank Brand Awards/Finalists Points
1 McDonald's 117 1068
2 Burger King 56 472
3 Silpo 20 304
4 Dove 40 292
5 IKEA 42 288
6 O Boticário 36 286
7 Movistar 26 266
8 Mercado Libre 27 258
9 Pepsi 29 254
10 Grab 34 234
11 KFC 38 232
12 Yili 23 222
13 Pedigree 9 202
14 Lay's 28 196
14 McDonald’s 29 196
16 Spotify 19 192
17 Poker 14 174
18 Coca-Cola 18 172
19 Mastercard 21 160
20 Maggi 15 156
21 Uber 12 154
22 Whirlpool 9 146
23 Volkswagen 13 140
24 OMO 13 138
25 adidas 22 134
25 Alivia Health 8 134
25 Heineken 22 134
25 Shanghai Disney Resort 13 134
29 The New Zealand Herpes Foundation 5 132
30 Piramal Finance 8 128
31 ALDI 14 126
31 OREO 21 126
33 CeraVe 9 124
34 Budweiser 18 120
34 Continente 9 120
34 Entel 20 120
37 Bci 12 116
37 Cif 8 116
37 Income Insurance 13 116
37 Nescafé 12 116
37 Vodafone 17 116
42 Costa Crociere 5 114
42 ONG Mães da Sé 8 114
44 Nubank 13 108
44 Rexona 10 108
46 Yape 7 106
47 Emma / Gollo 7 102
48 AXE 10 96
48 Change the Ref 5 96
48 Médis 3 96
48 Santander 14 96
52 Hoegaarden 9 94
53 Andina 14 92
53 Wingo 8 92
55 Kotex 6 90
55 Old Spice 6 90
55 Regina Maria 10 90
55 YPF 19 90
59 Flamin' Hot 13 88
59 KitKat 11 88
59 MSD 7 88
62 Kraft Heinz 11 86
62 Puck 4 86
64 Banco de Chile 11 84
64 Leroy Merlin 4 84
64 Sandy Hook Promise 4 84
67 Netflix 9 82
67 TaDa Delivery 11 82
67 Tienda Inglesa 6 82
70 Domino's Pizza 5 80
70 Doritos 7 80
70 Grupo Boticário 5 80
70 Pony Malta 6 80
70 Salt Bank 6 80
70 Yas Island 9 80
76 Česká spořitelna 9 78
76 Nestlé 13 78
78 Uber Eats 10 76
78 vivo 13 76
80 iQOO 10 74
80 Midea 9 74
82 Australian Red Cross Lifeblood 4 72
82 Campaign Against Living Miserably 4 72
82 ČAP 6 72
82 City Lodge Hotel Group 3 72
82 Panetón D'Onofrio 3 72
82 Proud 2 72
82 St. Jude ChildCare Centres 4 72
82 SUNCORP 2 72
82 Tamasha 5 72
82 TECNO 3 72
82 Verizon 4 72
82 Wells 3 72
94 Almarai 8 70
94 BCP 8 70
94 Mercado Pago 6 70
94 Toyota 8 70
98 Cadbury Dairy Milk 9 68
98 Kuaishou 6 68
98 Pantene 8 68
Sort by:
Ranking
# 1
McDonald's
Awards: 117
Points: 1068
# 2
Burger King
Awards: 56
Points: 472
# 3
Silpo
Awards: 20
Points: 304
# 4
Dove
Awards: 40
Points: 292
# 5
IKEA
Awards: 42
Points: 288
# 6
O Boticário
Awards: 36
Points: 286
# 7
Movistar
Awards: 26
Points: 266
# 8
Mercado Libre
Awards: 27
Points: 258
# 9
Pepsi
Awards: 29
Points: 254
# 10
Grab
Awards: 34
Points: 234
# 11
KFC
Awards: 38
Points: 232
# 12
Yili
Awards: 23
Points: 222
# 13
Pedigree
Awards: 9
Points: 202
# 14
Lay's
Awards: 28
Points: 196
# 14
McDonald’s
Awards: 29
Points: 196
# 16
Spotify
Awards: 19
Points: 192
# 17
Poker
Awards: 14
Points: 174
# 18
Coca-Cola
Awards: 18
Points: 172
# 19
Mastercard
Awards: 21
Points: 160
# 20
Maggi
Awards: 15
Points: 156
# 21
Uber
Awards: 12
Points: 154
# 22
Whirlpool
Awards: 9
Points: 146
# 23
Volkswagen
Awards: 13
Points: 140
# 24
OMO
Awards: 13
Points: 138
# 25
adidas
Awards: 22
Points: 134
# 25
Alivia Health
Awards: 8
Points: 134
# 25
Heineken
Awards: 22
Points: 134
# 25
Shanghai Disney Resort
Awards: 13
Points: 134
# 29
The New Zealand Herpes Foundation
Awards: 5
Points: 132
# 30
Piramal Finance
Awards: 8
Points: 128
# 31
ALDI
Awards: 14
Points: 126
# 31
OREO
Awards: 21
Points: 126
# 33
CeraVe
Awards: 9
Points: 124
# 34
Budweiser
Awards: 18
Points: 120
# 34
Continente
Awards: 9
Points: 120
# 34
Entel
Awards: 20
Points: 120
# 37
Bci
Awards: 12
Points: 116
# 37
Cif
Awards: 8
Points: 116
# 37
Income Insurance
Awards: 13
Points: 116
# 37
Nescafé
Awards: 12
Points: 116
# 37
Vodafone
Awards: 17
Points: 116
# 42
Costa Crociere
Awards: 5
Points: 114
# 42
ONG Mães da Sé
Awards: 8
Points: 114
# 44
Nubank
Awards: 13
Points: 108
# 44
Rexona
Awards: 10
Points: 108
# 46
Yape
Awards: 7
Points: 106
# 47
Emma / Gollo
Awards: 7
Points: 102
# 48
AXE
Awards: 10
Points: 96
# 48
Change the Ref
Awards: 5
Points: 96
# 48
Médis
Awards: 3
Points: 96
# 48
Santander
Awards: 14
Points: 96
# 52
Hoegaarden
Awards: 9
Points: 94
# 53
Andina
Awards: 14
Points: 92
# 53
Wingo
Awards: 8
Points: 92
# 55
Kotex
Awards: 6
Points: 90
# 55
Old Spice
Awards: 6
Points: 90
# 55
Regina Maria
Awards: 10
Points: 90
# 55
YPF
Awards: 19
Points: 90
# 59
Flamin' Hot
Awards: 13
Points: 88
# 59
KitKat
Awards: 11
Points: 88
# 59
MSD
Awards: 7
Points: 88
# 62
Kraft Heinz
Awards: 11
Points: 86
# 62
Puck
Awards: 4
Points: 86
# 64
Banco de Chile
Awards: 11
Points: 84
# 64
Leroy Merlin
Awards: 4
Points: 84
# 64
Sandy Hook Promise
Awards: 4
Points: 84
# 67
Netflix
Awards: 9
Points: 82
# 67
TaDa Delivery
Awards: 11
Points: 82
# 67
Tienda Inglesa
Awards: 6
Points: 82
# 70
Domino's Pizza
Awards: 5
Points: 80
# 70
Doritos
Awards: 7
Points: 80
# 70
Grupo Boticário
Awards: 5
Points: 80
# 70
Pony Malta
Awards: 6
Points: 80
# 70
Salt Bank
Awards: 6
Points: 80
# 70
Yas Island
Awards: 9
Points: 80
# 76
Česká spořitelna
Awards: 9
Points: 78
# 76
Nestlé
Awards: 13
Points: 78
# 78
Uber Eats
Awards: 10
Points: 76
# 78
vivo
Awards: 13
Points: 76
# 80
iQOO
Awards: 10
Points: 74
# 80
Midea
Awards: 9
Points: 74
# 82
Australian Red Cross Lifeblood
Awards: 4
Points: 72
# 82
Campaign Against Living Miserably
Awards: 4
Points: 72
# 82
ČAP
Awards: 6
Points: 72
# 82
City Lodge Hotel Group
Awards: 3
Points: 72
# 82
Panetón D'Onofrio
Awards: 3
Points: 72
# 82
Proud
Awards: 2
Points: 72
# 82
St. Jude ChildCare Centres
Awards: 4
Points: 72
# 82
SUNCORP
Awards: 2
Points: 72
# 82
Tamasha
Awards: 5
Points: 72
# 82
TECNO
Awards: 3
Points: 72
# 82
Verizon
Awards: 4
Points: 72
# 82
Wells
Awards: 3
Points: 72
# 94
Almarai
Awards: 8
Points: 70
# 94
BCP
Awards: 8
Points: 70
# 94
Mercado Pago
Awards: 6
Points: 70
# 94
Toyota
Awards: 8
Points: 70
# 98
Cadbury Dairy Milk
Awards: 9
Points: 68
# 98
Kuaishou
Awards: 6
Points: 68
# 98
Pantene
Awards: 8
Points: 68