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Most Effective Brands May 2018

Ranking
Rank Brand Awards/Finalists Points
1 Pepsi 42 166
2 McDonald's 39 120
3 Coca-Cola 28 114
4 Vodafone 29 110
5 Movistar 20 88
6 IBM 23 82
7 KFC 23 80
8 Chevrolet 21 76
9 MasterCard 18 74
10 Burger King 10 64
10 Poker 14 64
10 Sr. Toronjo 10 64
13 DB Export 9 60
13 Lifebuoy 15 60
13 Volkswagen 18 60
16 Nescafé 19 58
17 Huggies 13 54
17 Maggi 14 54
17 Snickers 16 54
20 Huawei 11 52
20 Kia 9 52
22 Beer Point 7 50
22 Samsung 17 50
24 Doritos 12 48
24 Fire and Emergency New Zealand 7 48
26 Maybelline 9 46
27 OMO 10 44
28 Entel 10 42
28 Society for Community Organisation 8 42
30 Emirates NBD 14 40
30 IKEA 11 40
30 L'Oreal Paris 9 40
30 Pedigree 7 40
30 Surf Excel 12 40
35 Extra Gum 8 38
35 Meat & Livestock Australia 8 38
35 Soproni 9 38
35 Tencent 9 38
35 Tigo 10 38
40 2degrees 6 36
40 Bajaj Motorcycles 4 36
40 EGBank 5 36
40 headspace National Youth Mental Health Foundation 6 36
40 OREO 8 36
40 Prospan 8 36
40 Visa 13 36
47 Ariel 6 34
47 Cruz Roja Colombiana 8 34
47 Knorr 7 34
47 Quilmes 6 34
47 Sberbank 6 34
47 SSG.COM 5 34
53 JetBlue Airways 8 32
53 Orange 8 32
53 Tecate 6 32
56 Aldi 5 30
56 Bay Audiology 4 30
56 Cristal 5 30
56 Dove 8 30
56 Google 11 30
56 Icelandair 4 30
56 Steinlager 5 30
63 Amazon.in 10 28
63 Ford 5 28
63 K&H 4 28
63 Lidl 8 28
63 Lucchetti 5 28
63 MAFAPO - Madres Falsos Positivos 5 28
63 Mercury 3 28
63 Milo 7 28
63 Nestlé 6 28
63 Reinserta 3 28
63 Tantum Verde 4 28
63 Transport Accident Commission 9 28
75 Akanksha Foundation 7 26
75 Antarctica 4 26
75 COMFY 7 26
75 Gatorade 7 26
75 MARTINI 5 26
75 Maxis 7 26
75 Mudah.my 4 26
75 Pantene 7 26
75 Sodimac Homecenter 6 26
84 Asian Paints 6 24
84 Baidu 6 24
84 Connect 3 24
84 Deutsche Telekom 4 24
84 DUO 5 24
84 NTUC Income 7 24
84 Testicular Cancer New Zealand 3 24
91 Amnesty International 6 22
91 Australian Government - Department of Social Services 4 22
91 Banco Falabella 5 22
91 Bonds 3 22
91 Claro 8 22
91 Éxito 8 22
91 Gillette 7 22
91 Indian Association of Palliative Care 5 22
91 Magyar Telekom 4 22
91 Mizuno 5 22
Sort by:
Ranking
# 1
Awards: 42
Points: 166
Awards: 39
Points: 120
# 3
Awards: 28
Points: 114
# 4
Awards: 29
Points: 110
# 5
Awards: 20
Points: 88
# 6
IBM
Awards: 23
Points: 82
# 7
KFC
Awards: 23
Points: 80
# 8
Awards: 21
Points: 76
Awards: 18
Points: 74
Awards: 10
Points: 64
# 10
Awards: 14
Points: 64
Awards: 10
Points: 64
# 13
Awards: 9
Points: 60
# 13
Awards: 15
Points: 60
# 13
Awards: 18
Points: 60
# 16
Awards: 19
Points: 58
# 17
Awards: 13
Points: 54
# 17
Awards: 14
Points: 54
# 17
Awards: 16
Points: 54
# 20
Awards: 11
Points: 52
# 20
Kia
Awards: 9
Points: 52
# 22
Awards: 7
Points: 50
# 22
Awards: 17
Points: 50
# 24
Awards: 12
Points: 48
Awards: 7
Points: 48
# 26
Awards: 9
Points: 46
# 27
OMO
Awards: 10
Points: 44
# 28
Awards: 10
Points: 42
Awards: 8
Points: 42
Awards: 14
Points: 40
# 30
Awards: 11
Points: 40
Awards: 9
Points: 40
# 30
Awards: 7
Points: 40
# 30
Awards: 12
Points: 40
# 35
Awards: 8
Points: 38
Awards: 8
Points: 38
# 35
Awards: 9
Points: 38
# 35
Awards: 9
Points: 38
# 35
Awards: 10
Points: 38
# 40
Awards: 6
Points: 36
Awards: 4
Points: 36
# 40
Awards: 5
Points: 36
# 40
Awards: 8
Points: 36
# 40
Awards: 8
Points: 36
# 40
Awards: 13
Points: 36
# 47
Awards: 6
Points: 34
Awards: 8
Points: 34
# 47
Awards: 7
Points: 34
# 47
Awards: 6
Points: 34
# 47
Awards: 6
Points: 34
# 47
Awards: 5
Points: 34
Awards: 8
Points: 32
# 53
Awards: 8
Points: 32
# 53
Awards: 6
Points: 32
# 56
Awards: 5
Points: 30
Awards: 4
Points: 30
# 56
Awards: 5
Points: 30
# 56
Awards: 8
Points: 30
# 56
Awards: 11
Points: 30
# 56
Awards: 4
Points: 30
# 56
Awards: 5
Points: 30
# 63
Awards: 10
Points: 28
# 63
Awards: 5
Points: 28
# 63
K&H
Awards: 4
Points: 28
# 63
Awards: 8
Points: 28
# 63
Awards: 5
Points: 28
Awards: 5
Points: 28
# 63
Awards: 3
Points: 28
# 63
Awards: 7
Points: 28
# 63
Awards: 6
Points: 28
# 63
Awards: 3
Points: 28
Awards: 4
Points: 28
Awards: 9
Points: 28
Awards: 7
Points: 26
# 75
Awards: 4
Points: 26
# 75
Awards: 7
Points: 26
# 75
Awards: 7
Points: 26
# 75
Awards: 5
Points: 26
# 75
Awards: 7
Points: 26
# 75
Awards: 4
Points: 26
# 75
Awards: 7
Points: 26
Awards: 6
Points: 26
Awards: 6
Points: 24
# 84
Awards: 6
Points: 24
# 84
Awards: 3
Points: 24
Awards: 4
Points: 24
# 84
DUO
Awards: 5
Points: 24
Awards: 7
Points: 24
Awards: 3
Points: 24
Awards: 6
Points: 22
Awards: 5
Points: 22
# 91
Awards: 3
Points: 22
# 91
Awards: 8
Points: 22
# 91
Awards: 8
Points: 22
# 91
Awards: 7
Points: 22
Awards: 5
Points: 22
Awards: 4
Points: 22
# 91
Awards: 5
Points: 22