Filter details

Filter by Year
Search by Brand
Filter by Region / Country

Click on the icon to view additional information - including summaries, videos of winning work and available case studies in Effie Worldwide's case database.

Most Effective Brands April 2016

Ranking
Rank Brand Awards/Finalists Points
1 Coca-Cola 61 230
2 Vodafone 35 126
3 McDonald´s 31 120
4 Samsung 29 92
5 Movistar 17 74
6 Emirates NBD 26 70
7 IKEA 14 68
8 Ford 17 64
9 Tigo 11 60
10 IBM 14 58
11 Nissan 17 54
11 Pepsi 16 54
13 Always 8 52
14 Durex 13 48
14 Huggies 12 48
14 Nescafé 18 48
14 Visa 12 48
18 Fanta 10 46
18 Nike 10 46
20 OPSM 7 42
21 Google 8 40
21 Renault 9 40
23 Domino's Pizza 8 38
23 OLX 10 38
25 American Greetings 4 36
25 Gillette 9 36
27 Hell Pizza 7 34
27 INFINITI 11 34
27 SmartLife 7 34
30 adidas 10 32
30 Decathlon 5 32
30 Lifebuoy 10 32
30 Philips 8 32
30 Soproni 4 32
30 Toyota 8 32
36 ASB 8 30
36 BMW 14 30
36 ING Bank 7 30
36 L'Orèal 12 30
36 Newcastle Brown Ale 4 30
36 Volkswagen 10 30
42 7UP 9 28
42 Audi 10 28
42 Chevrolet 12 28
42 Kan Khajura Station 4 28
42 Mercedes-Benz 11 28
42 Opel 4 28
42 Pantene 5 28
42 Personal 6 28
42 Pilsen Callao 3 28
51 BJP 3 26
51 Heineken 6 26
51 Kan Khajura Tesan 4 26
51 Policia Nacional 4 26
55 Elidor 6 24
55 Something Special 6 24
55 Sony Mobile Communications 5 24
58 Arroz súper extra 3 22
58 Cadillac 5 22
58 du 8 22
58 Entel 4 22
58 Fairy 4 22
58 IDEA 3 22
58 Kyivstar 5 22
58 Maxis 6 22
58 Mountain Dew 5 22
58 Rexona 6 22
58 Van valami furcsa es megmagyarazhatatlan 3 22
69 Akanksha Foundation 3 20
69 Breast Cancer Awareness 5 20
69 Burger King 8 20
69 BURSA MARKETPLACE (BURSA MALAYSIA) 3 20
69 Coca-Cola Zero 4 20
69 Depend 6 20
69 Fiat 7 20
69 Leroy Merlin 3 20
69 Maggi 5 20
69 Povodyr 4 20
69 Redcompra 3 20
69 Student Loans 3 20
69 Telekino 2 20
69 UNICEF 5 20
83 Anchor 4 18
83 Bournvita 3 18
83 Drinkwise 4 18
83 Forever 21 4 18
83 Gnctrkcll 6 18
83 Honey Maid 3 18
83 Kotex 7 18
83 Land Rover 3 18
83 life:) 2 18
83 Lipton 7 18
83 Mobinil 6 18
83 Procolombia 3 18
83 Roads and Transport Authority (RTA) 3 18
83 Saffola Masala Oats 3 18
83 Wechat 4 18
98 America's Navy 2 16
98 Aqua Carpatica 2 16
98 Arwa 4 16
Sort by:
Ranking
# 1
Awards: 61
Points: 230
# 2
Awards: 35
Points: 126
Awards: 31
Points: 120
# 4
Awards: 29
Points: 92
# 5
Awards: 17
Points: 74
Awards: 26
Points: 70
# 7
Awards: 14
Points: 68
# 8
Awards: 17
Points: 64
# 9
Awards: 11
Points: 60
# 10
IBM
Awards: 14
Points: 58
# 11
Awards: 17
Points: 54
# 11
Awards: 16
Points: 54
# 13
Awards: 8
Points: 52
# 14
Awards: 13
Points: 48
# 14
Awards: 12
Points: 48
# 14
Awards: 18
Points: 48
# 14
Awards: 12
Points: 48
# 18
Awards: 10
Points: 46
# 18
Awards: 10
Points: 46
# 20
Awards: 7
Points: 42
# 21
Awards: 8
Points: 40
# 21
Awards: 9
Points: 40
Awards: 8
Points: 38
# 23
OLX
Awards: 10
Points: 38
Awards: 4
Points: 36
# 25
Awards: 9
Points: 36
# 27
Awards: 7
Points: 34
# 27
Awards: 11
Points: 34
# 27
Awards: 7
Points: 34
# 30
Awards: 10
Points: 32
# 30
Awards: 5
Points: 32
# 30
Awards: 10
Points: 32
# 30
Awards: 8
Points: 32
# 30
Awards: 4
Points: 32
# 30
Awards: 8
Points: 32
# 36
ASB
Awards: 8
Points: 30
# 36
BMW
Awards: 14
Points: 30
# 36
Awards: 7
Points: 30
# 36
Awards: 12
Points: 30
Awards: 4
Points: 30
# 36
Awards: 10
Points: 30
# 42
7UP
Awards: 9
Points: 28
# 42
Awards: 10
Points: 28
# 42
Awards: 12
Points: 28
Awards: 4
Points: 28
Awards: 11
Points: 28
# 42
Awards: 4
Points: 28
# 42
Awards: 5
Points: 28
# 42
Awards: 6
Points: 28
Awards: 3
Points: 28
# 51
BJP
Awards: 3
Points: 26
# 51
Awards: 6
Points: 26
Awards: 4
Points: 26
Awards: 4
Points: 26
# 55
Awards: 6
Points: 24
Awards: 6
Points: 24
Awards: 5
Points: 24
Awards: 3
Points: 22
# 58
Awards: 5
Points: 22
# 58
du
Awards: 8
Points: 22
# 58
Awards: 4
Points: 22
# 58
Awards: 4
Points: 22
# 58
Awards: 3
Points: 22
# 58
Awards: 5
Points: 22
# 58
Awards: 6
Points: 22
Awards: 5
Points: 22
# 58
Awards: 6
Points: 22
Awards: 3
Points: 22
Awards: 3
Points: 20
Awards: 5
Points: 20
Awards: 8
Points: 20
Awards: 3
Points: 20
Awards: 4
Points: 20
# 69
Awards: 6
Points: 20
# 69
Awards: 7
Points: 20
Awards: 3
Points: 20
# 69
Awards: 5
Points: 20
# 69
Awards: 4
Points: 20
# 69
Awards: 3
Points: 20
Awards: 3
Points: 20
# 69
Awards: 2
Points: 20
# 69
Awards: 5
Points: 20
# 83
Awards: 4
Points: 18
# 83
Awards: 3
Points: 18
# 83
Awards: 4
Points: 18
# 83
Awards: 4
Points: 18
# 83
Awards: 6
Points: 18
# 83
Awards: 3
Points: 18
# 83
Awards: 7
Points: 18
# 83
Awards: 3
Points: 18
# 83
Awards: 2
Points: 18
# 83
Awards: 7
Points: 18
# 83
Awards: 6
Points: 18
Awards: 3
Points: 18
Awards: 3
Points: 18
Awards: 3
Points: 18
# 83
Awards: 4
Points: 18
Awards: 2
Points: 16
Awards: 2
Points: 16
# 98
Awards: 4
Points: 16