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Most Effective Brands 2021

Updated on November 2, 2022

Ranking
Rank Brand Awards/Finalists Points
1 McDonald's 86 602
2 Burger King 57 560
3 KFC 46 356
4 Entel 30 234
5 Chevrolet 34 226
6 Pepsi 44 208
7 IKEA 27 204
8 Mastercard 25 202
9 Every Kiwi Vote Counts 14 176
10 LifeBuoy 23 174
10 Poker 18 174
10 Santander 16 174
13 Claro 20 156
14 ALDI 18 146
15 Easypaisa 10 144
15 Pantene 13 144
17 Telekom 13 142
17 Telenor 16 142
17 WULING 13 142
20 Dove 16 130
21 Ariel 14 128
22 Popeyes Louisiana Kitchen 5 126
23 Doritos 12 124
24 Huggies 14 122
25 Coca-Cola 18 120
25 Korea Tourism Organization 4 120
25 Mercado Libre 8 120
25 Skinny 7 120
29 New Zealand Human Rights Commission 9 118
29 Quilmes 11 118
31 Dettol 16 116
32 OREO 14 114
33 Canadian Women’s Foundation 4 108
33 New Zealand Government 11 108
35 Grupo Éxito 11 106
35 UX 7 106
37 Volkswagen 16 104
38 Lebanese Breast Cancer Foundation 4 102
39 Heineken 13 100
40 Grab 15 98
40 Hyundai 10 98
40 Lay's 14 98
40 Vodafone 23 98
44 Cadbury Celebrations 8 96
44 OMO 14 96
44 Sandy Hook Promise 4 96
47 Toyota 13 94
48 Cadbury Dairy Milk 8 90
48 Jacks 4 90
48 Raspes de Lotería 4 90
51 Itaú 9 88
51 LEGO 14 88
51 Mercado Livre 10 88
51 NRMA Insurance 5 88
55 Silpo 7 86
56 Durex 10 84
56 Netflix 12 84
56 UCash & Shwapno 3 84
59 NISSAN 15 82
60 Gradska Knjižnica Poreč (Porec City Library) 5 80
61 Local Kitchen 6 78
61 Movistar 16 78
63 Business Iceland 5 76
63 Pedigree 15 76
65 MTS 8 74
65 Paytm 5 74
65 Škoda 8 74
65 Whitelion 8 74
69 Donat 2 72
69 ING 9 72
69 Ramo 2 72
69 Sognid'oro Melatonina 2 72
69 Spotify 13 72
69 Tienda Cerca 7 72
75 AVON 10 70
75 Knorr 9 70
75 Tourism New Zealand 14 70
78 100% LIFE 5 68
78 Corona 9 68
78 Fashion Days 6 68
78 Maggi 14 68
78 Pampers 9 68
78 Volvo 7 68
78 Zewa 5 68
85 Cerveza Nuestra Siembra 3 66
85 Home Centre 6 66
85 Starbucks 6 66
85 Turismocity 4 66
85 TyC Sports 6 66
90 2degrees 9 64
90 Aprendo en Casa TV 4 64
90 Brahma 9 64
90 Sabritas 5 64
94 A1 Serbia 6 62
94 ABI-Backus Cusqueña 6 62
94 Ford 14 62
94 Fundación Peruana de Cáncer 5 62
94 Pizza Hut 6 62
94 RIO Pads 4 62
94 Roche 5 62
Sort by:
Ranking
# 1
McDonald's
Awards: 86
Points: 602
# 2
Burger King
Awards: 57
Points: 560
# 3
KFC
Awards: 46
Points: 356
# 4
Entel
Awards: 30
Points: 234
# 5
Chevrolet
Awards: 34
Points: 226
# 6
Pepsi
Awards: 44
Points: 208
# 7
IKEA
Awards: 27
Points: 204
# 8
Mastercard
Awards: 25
Points: 202
# 9
Every Kiwi Vote Counts
Awards: 14
Points: 176
# 10
LifeBuoy
Awards: 23
Points: 174
# 10
Poker
Awards: 18
Points: 174
# 10
Santander
Awards: 16
Points: 174
# 13
Claro
Awards: 20
Points: 156
# 14
ALDI
Awards: 18
Points: 146
# 15
Easypaisa
Awards: 10
Points: 144
# 15
Pantene
Awards: 13
Points: 144
# 17
Telekom
Awards: 13
Points: 142
# 17
Telenor
Awards: 16
Points: 142
# 17
WULING
Awards: 13
Points: 142
# 20
Dove
Awards: 16
Points: 130
# 21
Ariel
Awards: 14
Points: 128
# 22
Popeyes Louisiana Kitchen
Awards: 5
Points: 126
# 23
Doritos
Awards: 12
Points: 124
# 24
Huggies
Awards: 14
Points: 122
# 25
Coca-Cola
Awards: 18
Points: 120
# 25
Korea Tourism Organization
Awards: 4
Points: 120
# 25
Mercado Libre
Awards: 8
Points: 120
# 25
Skinny
Awards: 7
Points: 120
# 29
New Zealand Human Rights Commission
Awards: 9
Points: 118
# 29
Quilmes
Awards: 11
Points: 118
# 31
Dettol
Awards: 16
Points: 116
# 32
OREO
Awards: 14
Points: 114
# 33
Canadian Women’s Foundation
Awards: 4
Points: 108
# 33
New Zealand Government
Awards: 11
Points: 108
# 35
Grupo Éxito
Awards: 11
Points: 106
# 35
UX
Awards: 7
Points: 106
# 37
Volkswagen
Awards: 16
Points: 104
# 38
Lebanese Breast Cancer Foundation
Awards: 4
Points: 102
# 39
Heineken
Awards: 13
Points: 100
# 40
Grab
Awards: 15
Points: 98
# 40
Hyundai
Awards: 10
Points: 98
# 40
Lay's
Awards: 14
Points: 98
# 40
Vodafone
Awards: 23
Points: 98
# 44
Cadbury Celebrations
Awards: 8
Points: 96
# 44
OMO
Awards: 14
Points: 96
# 44
Sandy Hook Promise
Awards: 4
Points: 96
# 47
Toyota
Awards: 13
Points: 94
# 48
Cadbury Dairy Milk
Awards: 8
Points: 90
# 48
Jacks
Awards: 4
Points: 90
# 48
Raspes de Lotería
Awards: 4
Points: 90
# 51
Itaú
Awards: 9
Points: 88
# 51
LEGO
Awards: 14
Points: 88
# 51
Mercado Livre
Awards: 10
Points: 88
# 51
NRMA Insurance
Awards: 5
Points: 88
# 55
Silpo
Awards: 7
Points: 86
# 56
Durex
Awards: 10
Points: 84
# 56
Netflix
Awards: 12
Points: 84
# 56
UCash & Shwapno
Awards: 3
Points: 84
# 59
NISSAN
Awards: 15
Points: 82
# 60
Gradska Knjižnica Poreč (Porec City Library)
Awards: 5
Points: 80
# 61
Local Kitchen
Awards: 6
Points: 78
# 61
Movistar
Awards: 16
Points: 78
# 63
Business Iceland
Awards: 5
Points: 76
# 63
Pedigree
Awards: 15
Points: 76
# 65
MTS
Awards: 8
Points: 74
# 65
Paytm
Awards: 5
Points: 74
# 65
Škoda
Awards: 8
Points: 74
# 65
Whitelion
Awards: 8
Points: 74
# 69
Donat
Awards: 2
Points: 72
# 69
ING
Awards: 9
Points: 72
# 69
Ramo
Awards: 2
Points: 72
# 69
Sognid'oro Melatonina
Awards: 2
Points: 72
# 69
Spotify
Awards: 13
Points: 72
# 69
Tienda Cerca
Awards: 7
Points: 72
# 75
AVON
Awards: 10
Points: 70
# 75
Knorr
Awards: 9
Points: 70
# 75
Tourism New Zealand
Awards: 14
Points: 70
# 78
100% LIFE
Awards: 5
Points: 68
# 78
Corona
Awards: 9
Points: 68
# 78
Fashion Days
Awards: 6
Points: 68
# 78
Maggi
Awards: 14
Points: 68
# 78
Pampers
Awards: 9
Points: 68
# 78
Volvo
Awards: 7
Points: 68
# 78
Zewa
Awards: 5
Points: 68
# 85
Cerveza Nuestra Siembra
Awards: 3
Points: 66
# 85
Home Centre
Awards: 6
Points: 66
# 85
Starbucks
Awards: 6
Points: 66
# 85
Turismocity
Awards: 4
Points: 66
# 85
TyC Sports
Awards: 6
Points: 66
# 90
2degrees
Awards: 9
Points: 64
# 90
Aprendo en Casa TV
Awards: 4
Points: 64
# 90
Brahma
Awards: 9
Points: 64
# 90
Sabritas
Awards: 5
Points: 64
# 94
A1 Serbia
Awards: 6
Points: 62
# 94
ABI-Backus Cusqueña
Awards: 6
Points: 62
# 94
Ford
Awards: 14
Points: 62
# 94
Fundación Peruana de Cáncer
Awards: 5
Points: 62
# 94
Pizza Hut
Awards: 6
Points: 62
# 94
RIO Pads
Awards: 4
Points: 62
# 94
Roche
Awards: 5
Points: 62