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Most Effective Brands 2023

Updated June 5, 2024

Ranking
Rank Brand Awards/Finalists Points
1 McDonald's 125 790
2 KFC 46 372
3 Oreo 29 334
4 UNITED24 13 240
5 Burger King 21 198
6 Brahma 16 196
7 Corona 20 194
8 Vodafone 33 190
9 Coca-Cola 28 176
10 Doritos 21 174
10 Mastercard 23 174
12 bilibili 11 162
13 Poker 20 160
13 Samsung 25 160
15 Volkswagen 19 152
16 NotCo 8 150
17 KOTEX 10 148
18 Mercado Pago 8 144
19 Fundación Casa Ronald McDonald 6 134
19 IKEA 16 134
21 Grab 20 132
21 Lay's 14 132
21 LEGO 13 132
24 Budweiser 19 130
25 Lalcec 8 128
26 Alpina 9 124
26 PedidosYa 9 124
28 Pacto Global da ONU & B3 6 122
29 K-Lynn 4 120
30 Dove 18 118
31 ING 12 116
31 Vivo 11 116
33 ALDI 11 114
33 Netflix 23 114
33 Pepsi 22 114
36 Whisper 11 112
37 Banca Transilvania 7 110
37 Partners Life 8 110
37 Ukraine 7 110
37 Wellington City Mission 9 110
41 Allianz 5 108
42 Entel 16 106
42 WhatsApp 12 106
44 Paytm 7 104
44 Skinny 7 104
44 Sprite 16 104
47 Aguila 11 102
47 Banco de Bogotá 16 102
47 Kiwibank 5 102
47 PHILCO 8 102
51 Kora Café 7 98
51 Movistar 21 98
53 Banco Itaú 8 96
53 Froot Loops 4 96
53 Super Pollo 3 96
53 Ujjivan 4 96
57 Quilmes 7 94
57 Zé Delivery 7 94
59 WULING 6 88
60 Spotify 15 86
61 Noblex/Paramount 3 84
61 WIN 4 84
63 Amazon 9 82
64 FYS 5 80
64 MEDIAS NOCHES BIMBO Y BIMBOLLOS BIMBO 6 80
64 Pizza Hut 13 80
67 HOSPICE 4 78
67 Inca Kola 13 78
67 Lipton 6 78
67 Mercado Libre 12 78
67 VIF - the Network to Prevent and Tackle Violence against Women 4 78
72 Animal Político 5 76
72 BMO 6 76
72 Renault 9 76
75 ABAAD 5 74
75 Banco de Chile 8 74
75 Geely 4 74
75 Santander 10 74
79 Antel 2 72
79 Coke Studio 2 72
79 eos 3 72
79 Guaraná Antarctica 8 72
79 Mibanco 6 72
79 Préstamo Hipotecario Digital APAP 4 72
79 Saero 3 72
79 Thums Up 7 72
87 Falabella 9 70
87 Tesco 7 70
89 Cheetos, Sabritas, Ruffles y Doritos 6 68
89 Eletromidia 7 68
89 Havaianas 5 68
89 Hellmann's 7 68
89 Michelob ULTRA 8 68
94 Arnott's 5 66
94 Cass 8 66
94 Jaquar 3 66
97 Heineken 14 64
97 Nescafé 10 64
97 PepsiCo 8 64
97 Urihi – Associação Yanomami 8 64
Sort by:
Ranking
# 1
McDonald's
Awards: 125
Points: 790
# 2
KFC
Awards: 46
Points: 372
# 3
Oreo
Awards: 29
Points: 334
# 4
UNITED24
Awards: 13
Points: 240
# 5
Burger King
Awards: 21
Points: 198
# 6
Brahma
Awards: 16
Points: 196
# 7
Corona
Awards: 20
Points: 194
# 8
Vodafone
Awards: 33
Points: 190
# 9
Coca-Cola
Awards: 28
Points: 176
# 10
Doritos
Awards: 21
Points: 174
# 10
Mastercard
Awards: 23
Points: 174
# 12
bilibili
Awards: 11
Points: 162
# 13
Poker
Awards: 20
Points: 160
# 13
Samsung
Awards: 25
Points: 160
# 15
Volkswagen
Awards: 19
Points: 152
# 16
NotCo
Awards: 8
Points: 150
# 17
KOTEX
Awards: 10
Points: 148
# 18
Mercado Pago
Awards: 8
Points: 144
# 19
Fundación Casa Ronald McDonald
Awards: 6
Points: 134
# 19
IKEA
Awards: 16
Points: 134
# 21
Grab
Awards: 20
Points: 132
# 21
Lay's
Awards: 14
Points: 132
# 21
LEGO
Awards: 13
Points: 132
# 24
Budweiser
Awards: 19
Points: 130
# 25
Lalcec
Awards: 8
Points: 128
# 26
Alpina
Awards: 9
Points: 124
# 26
PedidosYa
Awards: 9
Points: 124
# 28
Pacto Global da ONU & B3
Awards: 6
Points: 122
# 29
K-Lynn
Awards: 4
Points: 120
# 30
Dove
Awards: 18
Points: 118
# 31
ING
Awards: 12
Points: 116
# 31
Vivo
Awards: 11
Points: 116
# 33
ALDI
Awards: 11
Points: 114
# 33
Netflix
Awards: 23
Points: 114
# 33
Pepsi
Awards: 22
Points: 114
# 36
Whisper
Awards: 11
Points: 112
# 37
Banca Transilvania
Awards: 7
Points: 110
# 37
Partners Life
Awards: 8
Points: 110
# 37
Ukraine
Awards: 7
Points: 110
# 37
Wellington City Mission
Awards: 9
Points: 110
# 41
Allianz
Awards: 5
Points: 108
# 42
Entel
Awards: 16
Points: 106
# 42
WhatsApp
Awards: 12
Points: 106
# 44
Paytm
Awards: 7
Points: 104
# 44
Skinny
Awards: 7
Points: 104
# 44
Sprite
Awards: 16
Points: 104
# 47
Aguila
Awards: 11
Points: 102
# 47
Banco de Bogotá
Awards: 16
Points: 102
# 47
Kiwibank
Awards: 5
Points: 102
# 47
PHILCO
Awards: 8
Points: 102
# 51
Kora Café
Awards: 7
Points: 98
# 51
Movistar
Awards: 21
Points: 98
# 53
Banco Itaú
Awards: 8
Points: 96
# 53
Froot Loops
Awards: 4
Points: 96
# 53
Super Pollo
Awards: 3
Points: 96
# 53
Ujjivan
Awards: 4
Points: 96
# 57
Quilmes
Awards: 7
Points: 94
# 57
Zé Delivery
Awards: 7
Points: 94
# 59
WULING
Awards: 6
Points: 88
# 60
Spotify
Awards: 15
Points: 86
# 61
Noblex/Paramount
Awards: 3
Points: 84
# 61
WIN
Awards: 4
Points: 84
# 63
Amazon
Awards: 9
Points: 82
# 64
FYS
Awards: 5
Points: 80
# 64
MEDIAS NOCHES BIMBO Y BIMBOLLOS BIMBO
Awards: 6
Points: 80
# 64
Pizza Hut
Awards: 13
Points: 80
# 67
HOSPICE
Awards: 4
Points: 78
# 67
Inca Kola
Awards: 13
Points: 78
# 67
Lipton
Awards: 6
Points: 78
# 67
Mercado Libre
Awards: 12
Points: 78
# 67
VIF - the Network to Prevent and Tackle Violence against Women
Awards: 4
Points: 78
# 72
Animal Político
Awards: 5
Points: 76
# 72
BMO
Awards: 6
Points: 76
# 72
Renault
Awards: 9
Points: 76
# 75
ABAAD
Awards: 5
Points: 74
# 75
Banco de Chile
Awards: 8
Points: 74
# 75
Geely
Awards: 4
Points: 74
# 75
Santander
Awards: 10
Points: 74
# 79
Antel
Awards: 2
Points: 72
# 79
Coke Studio
Awards: 2
Points: 72
# 79
eos
Awards: 3
Points: 72
# 79
Guaraná Antarctica
Awards: 8
Points: 72
# 79
Mibanco
Awards: 6
Points: 72
# 79
Préstamo Hipotecario Digital APAP
Awards: 4
Points: 72
# 79
Saero
Awards: 3
Points: 72
# 79
Thums Up
Awards: 7
Points: 72
# 87
Falabella
Awards: 9
Points: 70
# 87
Tesco
Awards: 7
Points: 70
# 89
Cheetos, Sabritas, Ruffles y Doritos
Awards: 6
Points: 68
# 89
Eletromidia
Awards: 7
Points: 68
# 89
Havaianas
Awards: 5
Points: 68
# 89
Hellmann's
Awards: 7
Points: 68
# 89
Michelob ULTRA
Awards: 8
Points: 68
# 94
Arnott's
Awards: 5
Points: 66
# 94
Cass
Awards: 8
Points: 66
# 94
Jaquar
Awards: 3
Points: 66
# 97
Heineken
Awards: 14
Points: 64
# 97
Nescafé
Awards: 10
Points: 64
# 97
PepsiCo
Awards: 8
Points: 64
# 97
Urihi – Associação Yanomami
Awards: 8
Points: 64