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Most Effective Brands May 2017

Ranking
Rank Brand Awards/Finalists Points
1 Vodafone 54 188
2 Coca-Cola 48 152
3 McDonald's 32 118
4 Pepsi 30 94
5 IKEA 18 92
6 Heineken 19 84
7 Maxis 15 78
8 Burger King 12 68
9 MasterCard 19 66
9 Movistar 17 66
11 Nescafé 21 64
11 Telekom 12 64
13 HUAWEI 13 58
13 Tigo 14 58
15 House of Cards 10 54
15 Snickers 11 54
17 Ford 13 52
17 Samsung 17 52
17 Visa 17 52
20 Ariel 8 50
20 Chevrolet 14 50
20 Emirates NBD 22 50
20 Mercedes-Benz 13 50
24 KFC 14 42
24 Lidl 8 42
24 Saudi Telecom Company - STC 16 42
27 ANZ 9 40
27 Claro 11 40
27 Walmart 9 40
30 Entel 6 38
30 Maggi 10 38
30 OREO 10 38
33 ADA - Asociación Defensora de Animales 7 36
33 Huggies 9 36
33 Inspired By Iceland 4 36
33 Knorr 7 36
33 Techron 7 36
38 DB Export 5 34
38 Fanta 9 34
38 Nike 13 34
38 Nissan 9 34
38 Nivea 8 34
38 Pierre Cardin 5 34
38 Volvo 8 34
45 BMW 11 32
45 Meat & Livestock Australia 4 32
45 Narellan Pools 6 32
48 adidas 11 30
48 Domino's Pizza 5 30
48 Fundación Éxito 8 30
48 Master Kong 7 30
48 UPS 7 30
53 CVS Health 5 28
53 du 11 28
53 Grupo Aval 5 28
53 Lipton 11 28
53 Make Love Not Scars 4 28
53 Opel 6 28
53 Paper Boat 3 28
53 truth 5 28
61 Bou Khalil Supermarché 4 26
61 Dabur Vatika 7 26
61 ING Bank 6 26
61 Meyhanedeyiz.biz 4 26
61 Migros 6 26
61 Ministerio de Educación Nacional - Gobierno Nacional 5 26
61 OLX 7 26
61 Orange 7 26
61 Sadia 6 26
61 Taco Bell 5 26
61 Wong 5 26
72 Always 6 24
72 Apple 4 24
72 Apu 2 24
72 Baedal Minjok 7 24
72 Clight 3 24
72 Dove 5 24
72 EA Madden NFL ’15 4 24
72 Fiat 5 24
72 Grupo Éxito 3 24
72 IBM 8 24
72 Jarir Bookstore 6 24
72 Maritime New Zealand 4 24
72 Nido 4 24
72 Renault 6 24
72 The Heart Foundation 3 24
72 Toyota 6 24
88 Flipkart 7 22
88 Fundación Favaloro 3 22
88 MS 7 22
88 Rexona 8 22
88 ShopClues 4 22
88 Subaru 5 22
88 UNICEF 4 22
88 Winny 4 22
88 World Day Against Cyber Censorship 5 22
97 ActionAid 2 20
97 Breast Cancer Awareness 3 20
97 Google 4 20
97 IDEA 5 20
Sort by:
Ranking
# 1
Awards: 54
Points: 188
# 2
Awards: 48
Points: 152
Awards: 32
Points: 118
# 4
Awards: 30
Points: 94
# 5
Awards: 18
Points: 92
# 6
Awards: 19
Points: 84
# 7
Awards: 15
Points: 78
Awards: 12
Points: 68
Awards: 19
Points: 66
# 9
Awards: 17
Points: 66
# 11
Awards: 21
Points: 64
# 11
Awards: 12
Points: 64
# 13
Awards: 13
Points: 58
# 13
Awards: 14
Points: 58
Awards: 10
Points: 54
# 15
Awards: 11
Points: 54
# 17
Awards: 13
Points: 52
# 17
Awards: 17
Points: 52
# 17
Awards: 17
Points: 52
# 20
Awards: 8
Points: 50
# 20
Awards: 14
Points: 50
Awards: 22
Points: 50
Awards: 13
Points: 50
# 24
KFC
Awards: 14
Points: 42
# 24
Awards: 8
Points: 42
Awards: 16
Points: 42
# 27
ANZ
Awards: 9
Points: 40
# 27
Awards: 11
Points: 40
# 27
Awards: 9
Points: 40
# 30
Awards: 6
Points: 38
# 30
Awards: 10
Points: 38
# 30
Awards: 10
Points: 38
Awards: 7
Points: 36
# 33
Awards: 9
Points: 36
Awards: 4
Points: 36
# 33
Awards: 7
Points: 36
# 33
Awards: 7
Points: 36
# 38
Awards: 5
Points: 34
# 38
Awards: 9
Points: 34
# 38
Awards: 13
Points: 34
# 38
Awards: 9
Points: 34
# 38
Awards: 8
Points: 34
Awards: 5
Points: 34
# 38
Awards: 8
Points: 34
# 45
BMW
Awards: 11
Points: 32
Awards: 4
Points: 32
Awards: 6
Points: 32
# 48
Awards: 11
Points: 30
Awards: 5
Points: 30
Awards: 8
Points: 30
Awards: 7
Points: 30
# 48
UPS
Awards: 7
Points: 30
# 53
Awards: 5
Points: 28
# 53
du
Awards: 11
Points: 28
# 53
Awards: 5
Points: 28
# 53
Awards: 11
Points: 28
Awards: 4
Points: 28
# 53
Awards: 6
Points: 28
# 53
Awards: 3
Points: 28
# 53
Awards: 5
Points: 28
Awards: 4
Points: 26
Awards: 7
Points: 26
# 61
Awards: 6
Points: 26
Awards: 4
Points: 26
# 61
Awards: 6
Points: 26
# 61
OLX
Awards: 7
Points: 26
# 61
Awards: 7
Points: 26
# 61
Awards: 6
Points: 26
# 61
Awards: 5
Points: 26
# 61
Awards: 5
Points: 26
# 72
Awards: 6
Points: 24
# 72
Awards: 4
Points: 24
# 72
Apu
Awards: 2
Points: 24
Awards: 7
Points: 24
# 72
Awards: 3
Points: 24
# 72
Awards: 5
Points: 24
Awards: 4
Points: 24
# 72
Awards: 5
Points: 24
Awards: 3
Points: 24
# 72
IBM
Awards: 8
Points: 24
Awards: 6
Points: 24
Awards: 4
Points: 24
# 72
Awards: 4
Points: 24
# 72
Awards: 6
Points: 24
Awards: 3
Points: 24
# 72
Awards: 6
Points: 24
# 88
Awards: 7
Points: 22
Awards: 3
Points: 22
# 88
MS
Awards: 7
Points: 22
# 88
Awards: 8
Points: 22
# 88
Awards: 4
Points: 22
# 88
Awards: 5
Points: 22
# 88
Awards: 4
Points: 22
# 88
Awards: 4
Points: 22
Awards: 5
Points: 22
# 97
Awards: 2
Points: 20
Awards: 3
Points: 20
# 97
Awards: 4
Points: 20
# 97
Awards: 5
Points: 20