Welcome to the new Effie Effectiveness Index.
The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie competitions around the world. Announced annually, it is the most comprehensive global ranking of marketing effectiveness.
The 2014 worldwide and regional rankings are now available. This year’s rankings were determined via data collected from June 2013 through June 2014.
In the coming months, we will be making additional enhancements to the site, including individual country rankings, detailed snapshots of ranked companies, and improved filtering capabilities. You can now access past rankings (2011-2013) via the Index Archive.
For more information on the Effie Effectiveness Index, see the About page.