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Most Effective Marketers April 2016

Ranking
Rank Marketer Awards/Finalists Points
1 The Coca-Cola Company 101 384
2 Unilever 98 346
3 Procter & Gamble 80 330
4 Nestlé 67 214
5 PepsiCo 44 182
6 Mondelez International 36 146
7 Vodafone 35 126
8 McDonald's 31 120
9 Kimberly-Clark 33 116
10 Samsung 32 104
11 Heineken 18 102
12 Emirates NBD 28 78
13 Ford Motor Company 20 76
14 Nissan 20 68
14 Reckitt Benckiser 19 68
16 General Motors 22 66
16 Mars 19 66
18 L'Oréal 24 64
19 IKEA 13 60
20 IBM 14 58
21 Danone 16 52
22 Renault 11 48
22 Tata Group 10 48
22 Telefónica Group 13 48
22 Visa 12 48
22 Wal-Mart Stores, Inc. 10 48
27 Colombia Móvil - Tigo 10 46
27 Johnson & Johnson 19 46
27 Nike 10 46
27 Sony 11 46
31 SABMiller 13 44
32 Google 9 42
32 Luxottica 7 42
32 Volkswagen AG 13 42
35 Dubai Government 12 40
35 GlaxoSmithKline 13 40
35 Movistar 9 40
35 Philips 11 40
35 Star India 11 40
40 BMW 16 38
40 ETİ 9 38
42 American Greetings 4 36
42 Baidu 7 36
42 Toyota 10 36
45 Adidas 11 34
45 Hell Pizza 7 34
45 SmartLife 7 34
48 Arcor Group 5 32
48 Carlsberg 6 32
48 Decathlon 5 32
48 Deutsche Telekom 7 32
48 Tencent 7 32
53 Alicorp S.A.A. 9 30
53 ASB Bank 8 30
53 CBC 7 30
53 Entel 5 30
53 Fonterra 7 30
53 Grupo Financiero G&T Continental 5 30
53 ING 7 30
53 Newcastle Brown Ale, Heineken USA 4 30
53 OLX 7 30
53 Pernod Ricard 9 30
53 Turkcell 11 30
64 AB InBev 8 28
64 Aditya Birla Group 4 28
64 Cervecería y Maltería Quilmes 5 28
64 Marico Limited 6 28
64 Opel 4 28
64 Telecom Argentina 6 28
70 Bharatiya Janata Party 3 26
70 Daimler AG 10 26
70 Fiat 8 26
70 Policia Nacional de Colombia 4 26
70 Strauss Group 4 26
75 Audi 8 24
75 Backus and Johnston 4 24
75 Claro 7 24
75 Domino's Pizza 6 24
75 INFINITI 9 24
75 Maxis Berhad 7 24
75 Mobinil 8 24
75 Molson Coors 4 24
75 Uludağ İçecek 4 24
84 Cirko Film Kft. 3 22
84 Emirates Integrated Telecommunications Company 8 22
84 Kyivstar GSM CJSC 5 22
84 Labiza 3 22
84 Uni-President 6 22
89 Akanksha Foundation 3 20
89 Bimbo Groupo 8 20
89 Bursa Malaysia 3 20
89 Casa de la Amistad para niños con Cancer I.A.P. 2 20
89 CCU 4 20
89 Clorox 4 20
89 Diageo 7 20
89 Godrej Group 7 20
89 Grupo Gloria 8 20
89 Inland Revenue 3 20
89 LeRoy Merlin 3 20
89 Loterking 2 20
Sort by:
Ranking
Awards: 101
Points: 384
# 2
Awards: 98
Points: 346
Awards: 80
Points: 330
# 4
Awards: 67
Points: 214
# 5
Awards: 44
Points: 182
Awards: 36
Points: 146
# 7
Awards: 35
Points: 126
Awards: 31
Points: 120
Awards: 33
Points: 116
# 10
Awards: 32
Points: 104
# 11
Awards: 18
Points: 102
Awards: 28
Points: 78
Awards: 20
Points: 76
# 14
Awards: 20
Points: 68
Awards: 19
Points: 68
Awards: 22
Points: 66
# 16
Awards: 19
Points: 66
# 18
Awards: 24
Points: 64
# 19
Awards: 13
Points: 60
# 20
IBM
Awards: 14
Points: 58
# 21
Awards: 16
Points: 52
# 22
Awards: 11
Points: 48
# 22
Awards: 10
Points: 48
Awards: 13
Points: 48
# 22
Awards: 12
Points: 48
Awards: 10
Points: 48
Awards: 10
Points: 46
Awards: 19
Points: 46
# 27
Awards: 10
Points: 46
# 27
Awards: 11
Points: 46
# 31
Awards: 13
Points: 44
# 32
Awards: 9
Points: 42
# 32
Awards: 7
Points: 42
Awards: 13
Points: 42
Awards: 12
Points: 40
Awards: 13
Points: 40
# 35
Awards: 9
Points: 40
# 35
Awards: 11
Points: 40
# 35
Awards: 11
Points: 40
# 40
BMW
Awards: 16
Points: 38
# 40
Awards: 9
Points: 38
Awards: 4
Points: 36
# 42
Awards: 7
Points: 36
# 42
Awards: 10
Points: 36
# 45
Awards: 11
Points: 34
# 45
Awards: 7
Points: 34
# 45
Awards: 7
Points: 34
Awards: 5
Points: 32
# 48
Awards: 6
Points: 32
# 48
Awards: 5
Points: 32
Awards: 7
Points: 32
# 48
Awards: 7
Points: 32
Awards: 9
Points: 30
# 53
Awards: 8
Points: 30
# 53
CBC
Awards: 7
Points: 30
# 53
Awards: 5
Points: 30
# 53
Awards: 7
Points: 30
Awards: 5
Points: 30
# 53
ING
Awards: 7
Points: 30
Awards: 4
Points: 30
# 53
OLX
Awards: 7
Points: 30
Awards: 9
Points: 30
# 53
Awards: 11
Points: 30
# 64
Awards: 8
Points: 28
Awards: 4
Points: 28
Awards: 5
Points: 28
Awards: 6
Points: 28
# 64
Awards: 4
Points: 28
Awards: 6
Points: 28
Awards: 3
Points: 26
# 70
Awards: 10
Points: 26
# 70
Awards: 8
Points: 26
Awards: 4
Points: 26
Awards: 4
Points: 26
# 75
Awards: 8
Points: 24
Awards: 4
Points: 24
# 75
Awards: 7
Points: 24
Awards: 6
Points: 24
# 75
Awards: 9
Points: 24
Awards: 7
Points: 24
# 75
Awards: 8
Points: 24
Awards: 4
Points: 24
Awards: 4
Points: 24
Awards: 3
Points: 22
Awards: 5
Points: 22
# 84
Awards: 3
Points: 22
Awards: 6
Points: 22
Awards: 3
Points: 20
Awards: 8
Points: 20
Awards: 3
Points: 20
# 89
CCU
Awards: 4
Points: 20
# 89
Awards: 4
Points: 20
# 89
Awards: 7
Points: 20
Awards: 7
Points: 20
Awards: 8
Points: 20
Awards: 3
Points: 20
Awards: 3
Points: 20
# 89
Awards: 2
Points: 20