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Most Effective Marketers May 2018

Ranking
Rank Marketer Awards/Finalists Points
1 Unilever 123 460
2 Pepsico 94 342
3 Nestlé 98 330
4 The Coca-Cola Company 59 212
5 Mars 54 198
6 Procter & Gamble 54 186
7 AB InBev 30 146
8 Heineken 32 144
9 McDonald's 44 134
10 Vodafone 30 118
11 L'Oréal 29 114
12 Mondelez International 29 104
13 Telefónica Group 23 100
14 Yum! Brands 24 96
15 Johnson & Johnson 27 90
16 IBM 23 82
17 Bavaria Brewery 20 80
17 General Motors 23 80
19 Burger King 12 78
20 MasterCard 19 76
21 Kimberly-Clark 19 74
22 Postobón 12 70
23 Bajaj Group 10 68
24 Volkswagen AG 18 64
25 DB Breweries 9 60
26 Lion 11 56
27 Ford Motor Company 11 52
27 Kia Motors 9 52
27 Samsung 18 52
30 Beer Point Pub 7 50
30 HUAWEI 11 50
30 Tencent 13 50
33 Danone 13 48
33 Falabella 16 48
33 Fire and Emergency New Zealand 7 48
36 Carlsberg 12 44
36 GlaxoSmithKline 9 44
36 Nissan 17 44
39 Emirates NBD 15 42
39 Entel 10 42
39 Reckitt Benckiser 12 42
42 Cruz Roja Colombiana 10 40
42 Google 14 40
42 Headspace 7 40
42 IKEA 11 40
42 Orange 10 40
42 Toyota 13 40
48 Amazon 13 38
48 Grupo Éxito 12 38
48 Meat & Livestock Australia 8 38
48 Tigo 10 38
52 Atlantic Grupa 8 36
52 Beiersdorf 10 36
52 EGBank 5 36
52 Flordis 8 36
52 Trilogy International Partners 6 36
57 Mercedes-Benz 7 34
57 Sberbank 6 34
57 SSG.COM 5 34
57 Visa 12 34
61 ING 7 32
61 JetBlue 8 32
61 Philips 8 32
61 Society for Community Organisation 6 32
65 Aldi 5 30
65 Amnesty International 7 30
65 Amplifon 4 30
65 Cencosud 7 30
65 Icelandair Group 4 30
65 Mengniu 10 30
65 Renault 7 30
65 Union De Cervecerias Peruanas Backus SAA 4 30
73 Angelini Group 4 28
73 ETİ 10 28
73 Godrej Group 11 28
73 K&H Bank Zrt. 4 28
73 MAFAPO - Madres Falsos Positivos 5 28
73 Magyar Telekom Nyrt 5 28
73 Mercury 3 28
73 Molinos 5 28
73 Reinserta 3 28
73 Sodimac 7 28
73 Tata Group 11 28
73 Transport Accident Commission 9 28
85 Akanksha Foundation 7 26
85 Bacardi 5 26
85 Claro 10 26
85 COMFY 7 26
85 Diageo 11 26
85 La Fabril 4 26
85 Lidl 7 26
85 Maxis 7 26
85 MTV 6 26
85 Mudah.my 4 26
85 NTUC Income 8 26
85 SC Johnson 10 26
85 Scotiabank 7 26
85 Tesalia Springs Company 3 26
99 Alicorp 6 24
99 Asian Paints 6 24
Sort by:
Ranking
# 1
Unilever
Awards: 123
Points: 460
# 2
Pepsico
Awards: 94
Points: 342
# 3
Nestlé
Awards: 98
Points: 330
# 4
The Coca-Cola Company
Awards: 59
Points: 212
# 5
Mars
Awards: 54
Points: 198
# 6
Procter & Gamble
Awards: 54
Points: 186
# 7
AB InBev
Awards: 30
Points: 146
# 8
Heineken
Awards: 32
Points: 144
# 9
McDonald's
Awards: 44
Points: 134
# 10
Vodafone
Awards: 30
Points: 118
# 11
L'Oréal
Awards: 29
Points: 114
# 12
Mondelez International
Awards: 29
Points: 104
# 13
Telefónica Group
Awards: 23
Points: 100
# 14
Yum! Brands
Awards: 24
Points: 96
# 15
Johnson & Johnson
Awards: 27
Points: 90
# 16
IBM
Awards: 23
Points: 82
# 17
Bavaria Brewery
Awards: 20
Points: 80
# 17
General Motors
Awards: 23
Points: 80
# 19
Burger King
Awards: 12
Points: 78
# 20
MasterCard
Awards: 19
Points: 76
# 21
Kimberly-Clark
Awards: 19
Points: 74
# 22
Postobón
Awards: 12
Points: 70
# 23
Bajaj Group
Awards: 10
Points: 68
# 24
Volkswagen AG
Awards: 18
Points: 64
# 25
DB Breweries
Awards: 9
Points: 60
# 26
Lion
Awards: 11
Points: 56
# 27
Ford Motor Company
Awards: 11
Points: 52
# 27
Kia Motors
Awards: 9
Points: 52
# 27
Samsung
Awards: 18
Points: 52
# 30
Beer Point Pub
Awards: 7
Points: 50
# 30
HUAWEI
Awards: 11
Points: 50
# 30
Tencent
Awards: 13
Points: 50
# 33
Danone
Awards: 13
Points: 48
# 33
Falabella
Awards: 16
Points: 48
# 33
Fire and Emergency New Zealand
Awards: 7
Points: 48
# 36
Carlsberg
Awards: 12
Points: 44
# 36
GlaxoSmithKline
Awards: 9
Points: 44
# 36
Nissan
Awards: 17
Points: 44
# 39
Emirates NBD
Awards: 15
Points: 42
# 39
Entel
Awards: 10
Points: 42
# 39
Reckitt Benckiser
Awards: 12
Points: 42
# 42
Cruz Roja Colombiana
Awards: 10
Points: 40
# 42
Google
Awards: 14
Points: 40
# 42
Headspace
Awards: 7
Points: 40
# 42
IKEA
Awards: 11
Points: 40
# 42
Orange
Awards: 10
Points: 40
# 42
Toyota
Awards: 13
Points: 40
# 48
Amazon
Awards: 13
Points: 38
# 48
Grupo Éxito
Awards: 12
Points: 38
# 48
Meat & Livestock Australia
Awards: 8
Points: 38
# 48
Tigo
Awards: 10
Points: 38
# 52
Atlantic Grupa
Awards: 8
Points: 36
# 52
Beiersdorf
Awards: 10
Points: 36
# 52
EGBank
Awards: 5
Points: 36
# 52
Flordis
Awards: 8
Points: 36
# 52
Trilogy International Partners
Awards: 6
Points: 36
# 57
Mercedes-Benz
Awards: 7
Points: 34
# 57
Sberbank
Awards: 6
Points: 34
# 57
SSG.COM
Awards: 5
Points: 34
# 57
Visa
Awards: 12
Points: 34
# 61
ING
Awards: 7
Points: 32
# 61
JetBlue
Awards: 8
Points: 32
# 61
Philips
Awards: 8
Points: 32
# 61
Society for Community Organisation
Awards: 6
Points: 32
# 65
Aldi
Awards: 5
Points: 30
# 65
Amnesty International
Awards: 7
Points: 30
# 65
Amplifon
Awards: 4
Points: 30
# 65
Cencosud
Awards: 7
Points: 30
# 65
Icelandair Group
Awards: 4
Points: 30
# 65
Mengniu
Awards: 10
Points: 30
# 65
Renault
Awards: 7
Points: 30
# 65
Union De Cervecerias Peruanas Backus SAA
Awards: 4
Points: 30
# 73
Angelini Group
Awards: 4
Points: 28
# 73
ETİ
Awards: 10
Points: 28
# 73
Godrej Group
Awards: 11
Points: 28
# 73
K&H Bank Zrt.
Awards: 4
Points: 28
# 73
MAFAPO - Madres Falsos Positivos
Awards: 5
Points: 28
# 73
Magyar Telekom Nyrt
Awards: 5
Points: 28
# 73
Mercury
Awards: 3
Points: 28
# 73
Molinos
Awards: 5
Points: 28
# 73
Reinserta
Awards: 3
Points: 28
# 73
Sodimac
Awards: 7
Points: 28
# 73
Tata Group
Awards: 11
Points: 28
# 73
Transport Accident Commission
Awards: 9
Points: 28
# 85
Akanksha Foundation
Awards: 7
Points: 26
# 85
Bacardi
Awards: 5
Points: 26
# 85
Claro
Awards: 10
Points: 26
# 85
COMFY
Awards: 7
Points: 26
# 85
Diageo
Awards: 11
Points: 26
# 85
La Fabril
Awards: 4
Points: 26
# 85
Lidl
Awards: 7
Points: 26
# 85
Maxis
Awards: 7
Points: 26
# 85
MTV
Awards: 6
Points: 26
# 85
Mudah.my
Awards: 4
Points: 26
# 85
NTUC Income
Awards: 8
Points: 26
# 85
SC Johnson
Awards: 10
Points: 26
# 85
Scotiabank
Awards: 7
Points: 26
# 85
Tesalia Springs Company
Awards: 3
Points: 26
# 99
Alicorp
Awards: 6
Points: 24
# 99
Asian Paints
Awards: 6
Points: 24