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Most Effective Marketers May 2017

Ranking
Rank Marketer Awards/Finalists Points
1 Unilever 113 348
2 Nestlé 103 346
3 Procter & Gamble 88 290
4 The Coca-Cola Company 84 272
5 PepsiCo 68 212
6 Vodafone 56 196
7 Mondelez International 39 166
8 McDonald's 34 126
9 Mars 26 112
10 IKEA 18 92
11 Danone 23 80
11 Johnson & Johnson 22 80
13 Heineken 19 78
13 Maxis 15 78
15 L'Oréal 24 74
15 Samsung 22 74
17 Burger King 12 68
17 General Motors 22 68
17 Kimberly-Clark 18 68
20 Grupo Éxito 14 66
20 Mastercard 19 66
20 Telefónica Group 16 66
23 Tencent 13 62
24 Tigo 14 58
25 Netflix 11 56
26 Carlsberg 12 54
26 Union De Cervecerías Peruanas Backus & Johnston 14 54
28 Ford Motor Company 16 52
28 Visa 17 52
30 Cencosud 8 50
30 Emirates NBD 22 50
30 Reckitt Benckiser 15 50
33 HUAWEI 12 48
33 Uni-President 14 48
35 Nissan 12 44
36 ETİ 10 42
36 Saudi Telecommunications Company 16 42
36 Wal-Mart Stores, Inc. 10 42
39 Adidas 15 40
39 ANZ 9 40
39 Bayer 10 40
39 BRF 8 40
39 Claro 11 40
44 Cuauhtemoc Moctezuma 10 38
44 Diageo 9 38
44 Entel 6 38
44 Ting Hsin International Group 8 38
44 Ülker 12 38
44 Volkswagen AG 10 38
50 Chevron Corporation 7 36
50 Falabella 8 36
50 Islandsstofa 4 36
50 Magyar Telekom Nyrt 8 36
50 Renault 9 36
55 AMBEV 8 34
55 Aydinli Grup 5 34
55 Beiersdorf 8 34
55 DB Breweries 5 34
55 GlaxoSmithKline 11 34
55 Grupo Aval 6 34
55 Grupo Nutresa 8 34
55 Marico Limited 8 34
55 Volvo 8 34
64 Alicorp 10 32
64 BMW 11 32
64 Dabur India Ltd. 10 32
64 ING 7 32
64 Meat & Livestock Australia 4 32
64 Narellan Pools 6 32
64 Nike 12 32
64 Orange 9 32
72 Google 6 30
72 Jaguar Land Rover 9 30
72 Star India 10 30
72 Strauss Group 6 30
72 UPS 7 30
77 CVS Health 5 28
77 Daimler AG 6 28
77 Domino's Pizza 4 28
77 Emirates Integrated Telecommunications Company 11 28
77 Fonterra 7 28
77 Hector Beverages Ltd. 3 28
77 Lidl 6 28
77 Make Love Not Scars 4 28
77 Mercedes-Benz 8 28
77 Opel 6 28
77 Tata Group 8 28
77 Telekom Romania 4 28
77 Toyota 7 28
77 Truth Initiative 5 28
91 AB InBev 9 26
91 Akanksha Foundation 4 26
91 Alibaba 8 26
91 Bou Khalil Supermarché 4 26
91 Ferrero 11 26
91 Flipkart 8 26
91 Ministerio de Educación Nacional - Gobierno Nacional 5 26
91 OLX 7 26
91 Overteam NewMedia 4 26
91 Pfizer 7 26
Sort by:
Ranking
# 1
Awards: 113
Points: 348
# 2
Awards: 103
Points: 346
Awards: 88
Points: 290
Awards: 84
Points: 272
# 5
Awards: 68
Points: 212
# 6
Awards: 56
Points: 196
Awards: 39
Points: 166
Awards: 34
Points: 126
# 9
Awards: 26
Points: 112
# 10
Awards: 18
Points: 92
# 11
Awards: 23
Points: 80
Awards: 22
Points: 80
# 13
Awards: 19
Points: 78
# 13
Awards: 15
Points: 78
# 15
Awards: 24
Points: 74
# 15
Awards: 22
Points: 74
Awards: 12
Points: 68
Awards: 22
Points: 68
Awards: 18
Points: 68
Awards: 14
Points: 66
# 20
Awards: 19
Points: 66
Awards: 16
Points: 66
# 23
Awards: 13
Points: 62
# 24
Awards: 14
Points: 58
# 25
Awards: 11
Points: 56
# 26
Awards: 12
Points: 54
Awards: 16
Points: 52
# 28
Awards: 17
Points: 52
# 30
Awards: 8
Points: 50
Awards: 22
Points: 50
Awards: 15
Points: 50
# 33
Awards: 12
Points: 48
Awards: 14
Points: 48
# 35
Awards: 12
Points: 44
# 36
Awards: 10
Points: 42
Awards: 16
Points: 42
Awards: 10
Points: 42
# 39
Awards: 15
Points: 40
# 39
ANZ
Awards: 9
Points: 40
# 39
Awards: 10
Points: 40
# 39
BRF
Awards: 8
Points: 40
# 39
Awards: 11
Points: 40
Awards: 10
Points: 38
# 44
Awards: 9
Points: 38
# 44
Awards: 6
Points: 38
Awards: 8
Points: 38
# 44
Awards: 12
Points: 38
Awards: 10
Points: 38
Awards: 7
Points: 36
# 50
Awards: 8
Points: 36
Awards: 4
Points: 36
Awards: 8
Points: 36
# 50
Awards: 9
Points: 36
# 55
Awards: 8
Points: 34
Awards: 5
Points: 34
# 55
Awards: 8
Points: 34
Awards: 5
Points: 34
Awards: 11
Points: 34
# 55
Awards: 6
Points: 34
Awards: 8
Points: 34
Awards: 8
Points: 34
# 55
Awards: 8
Points: 34
# 64
Awards: 10
Points: 32
# 64
BMW
Awards: 11
Points: 32
Awards: 10
Points: 32
# 64
ING
Awards: 7
Points: 32
Awards: 4
Points: 32
Awards: 6
Points: 32
# 64
Awards: 12
Points: 32
# 64
Awards: 9
Points: 32
# 72
Awards: 6
Points: 30
Awards: 9
Points: 30
# 72
Awards: 10
Points: 30
Awards: 6
Points: 30
# 72
UPS
Awards: 7
Points: 30
# 77
Awards: 5
Points: 28
# 77
Awards: 6
Points: 28
Awards: 4
Points: 28
# 77
Awards: 7
Points: 28
Awards: 3
Points: 28
# 77
Awards: 6
Points: 28
Awards: 4
Points: 28
Awards: 8
Points: 28
# 77
Awards: 6
Points: 28
# 77
Awards: 8
Points: 28
Awards: 4
Points: 28
# 77
Awards: 7
Points: 28
Awards: 5
Points: 28
# 91
Awards: 9
Points: 26
Awards: 4
Points: 26
# 91
Awards: 8
Points: 26
Awards: 4
Points: 26
# 91
Awards: 11
Points: 26
# 91
Awards: 8
Points: 26
# 91
OLX
Awards: 7
Points: 26
Awards: 4
Points: 26
# 91
Awards: 7
Points: 26