2024 Effie Index: Overview
Since 1968, the Effie Awards have been honoring Ideas that Work globally.
Now in its fourteenth year, the Effie Index identifies and ranks the most effective marketers, brands, and agencies by analyzing finalist and winner data from more than fifty Effie Awards competitions covering over 125 markets worldwide. The 2024 rankings reflect a compilation of over 5,000 worldwide Effie winners and finalists determined between January 1, 2024 and December 31, 2024.
Every brand and company ranked in the Effie Index has undergone rigorous evaluations of their case studies and work by expert industry judges to prove that their marketing achieved compelling results.
The Effie Index features the most effective Marketers, Brands, Agency Holding Groups, Agency Networks, Agency Offices, and Independent Agencies. These rankings can be filtered by geography and industry sector.
Which companies, either independent or part of larger networks, produced the most effective work in each country and region over the past year? Which agencies, brands and marketers have achieved effectiveness on a global scale? Explore this year's rankings to find out.
Most Effective Marketers
AB InBev, McDonald's, Unilever, PepsiCo, Mondelēz InternationalMost Effective Marketers 2024
Source: www.effieindex.com. © Effie Worldwide
Most Effective Brands
McDonald's, Dove, KFC, Samsung, O BoticárioMost Effective Brands 2024
Source: www.effieindex.com. © Effie Worldwide
Most Effective Agency Holding Groups
Omnicom, WPP, Publicis Groupe, Interpublic Group (IPG), DentsuMost Effective Agency Holding Groups 2024
Source: www.effieindex.com. © Effie Worldwide
Most Effective Agency Networks
Ogilvy, McCann Worldgroup, BBDO Worldwide, DDB Worldwide, VMLMost Effective Agency Networks 2024
Source: www.effieindex.com. © Effie Worldwide
Most Effective Agency Offices
AlmapBBDO (Saão Paulo, Brazil), Ogilvy (Mumbai, India), Leo Burnett (Mumbai, India), McCann (Gurugram, India), Leo Burnett (Dubai, United Arab Emirates)Most Effective Agencies 2024
Source: www.effieindex.com. © Effie Worldwide
Most Effective Independent Agencies
Mischief @ No Fixed Address (Brooklyn, NY, United States), ISLA (Mexico City, Mexico), ISLA (Buenos Aires, Argentina), The Womb (Mumbai, India), Soko (São Paulo, Brazil)Most Effective Independent Agencies 2024
Source: www.effieindex.com. © Effie Worldwide
Regional Rankings
The Index can also be analyzed by region and the companies that ranked highest in each region in 2024 are:
Asia Pacific McDonald's (marketer), McDonald's (brand), WPP (holding group), Ogilvy (agency network), Ogilvy Mumbai (agency office), The Womb (independent agency).
Europe McDonald's (marketer), McDonald's (brand), WPP (holding group), Publicis (agency network), Ogilvy Athens (agency office), Banda (independent agency).
Latin America AB InBev (marketer), O Boticário (brand), Omnicom (holding group), BBDO Worldwide (agency network), AlmapBBDO (agency office), ISLA Mexico (independent agency).
Middle East & Africa AB InBev (marketer), Yas Island (brand), Publicis Groupe (holding group), Leo Burnett Worldwide (agency network), Leo Burnett Dubai (agency office), People of the Internet (independent agency).
North America McDonald's (marketer), McDonald's (brand), IPG (holding group), McCann Worldgroup (agency network), Mischief @ No Fixed Address (agency office & independent agency).