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Most Effective Marketers 2019

Ranking
Rank Marketer Awards/Finalists Points
1 Unilever 113 382
2 Nestlé 100 356
3 The Coca-Cola Company 88 342
4 McDonald's 86 262
5 Procter & Gamble 70 204
6 PepsiCo 67 202
7 AB InBev 49 196
8 Mars 48 190
9 Heineken 35 148
9 Yum! Brands 41 148
11 Vodafone 42 138
12 L'Oréal 32 136
13 Telefónica Group 31 116
14 Kimberly-Clark 23 104
14 Volkswagen AG 30 104
16 General Motors 27 98
16 IKEA 18 98
18 Reckitt Benckiser 28 96
19 MasterCard 22 92
20 Johnson & Johnson 24 88
21 Mondelez International 25 86
21 Nissan 24 86
23 Deutsche Telekom 20 84
24 Burger King 19 82
25 Entel 14 66
25 Santander Group 13 66
25 Visa 16 66
28 GlaxoSmithKline 14 64
29 State Street Global Advisors 8 62
30 Beiersdorf 11 60
30 Carlsberg 14 60
30 Paytm 14 60
33 Netsafe 9 58
34 Aldi 13 56
34 Samsung 16 56
34 Tencent 12 56
37 Amazon 13 54
37 Postobón 13 54
39 Spark New Zealand 9 52
40 IBM 18 50
41 1+1 media group 8 46
41 Fonterra 12 46
41 ING 12 46
41 Uber 15 46
45 Godrej Group 8 44
45 Grupo Newsan 6 44
47 Apple 6 42
47 ITC Ltd. 11 42
47 MTS 13 42
47 Philips 10 42
51 Danone 12 40
51 Emirates NBD 16 40
51 Ford Motor Company 15 40
51 Mibanco 6 40
51 Toyota 13 40
56 Alicorp 7 38
56 Arla Foods 8 38
56 Diageo 12 38
56 Grupo Éxito 9 38
56 University of Melbourne 5 38
61 Avianca 6 36
61 AW Rostamani Group 12 36
61 ExxonMobil 8 36
61 Grupo Bancolombia 12 36
61 Grupo Bimbo 14 36
61 Star India 7 36
61 Tele2 9 36
61 Uni-President 8 36
69 Adidas 10 34
69 BBVA 6 34
69 Claro 11 34
69 Daimler AG 9 34
69 Lidl 9 34
69 Lion 9 34
69 Movember Foundation 6 34
69 Shell 11 34
77 Fox 6 32
77 Renault 10 32
77 RPG Group 7 32
77 U.S. Army 5 32
81 Hewlett-Packard Company 8 30
81 Jollibee Foods Corporation 5 30
81 Narayana Health 5 30
81 Saudi Telecommunications Company 13 30
85 Airbnb 8 28
85 Beer Point Pub 6 28
85 Colgate-Palmolive 9 28
85 CREDICORP 7 28
85 Dubai Holding Group 7 28
85 Mengniu 9 28
85 Migros 5 28
85 New Zealand Lotteries 3 28
85 New Zealand Police 4 28
85 Off The Street Club 6 28
85 Orange 6 28
85 Swann Insurance 5 28
97 Bi Capital Corporation 4 26
97 Cruz Roja Colombiana 4 26
97 DEBRA International 5 26
97 Edeka Zentrale 5 26
Sort by:
Ranking
# 1
Unilever
Awards: 113
Points: 382
# 2
Nestlé
Awards: 100
Points: 356
# 3
The Coca-Cola Company
Awards: 88
Points: 342
# 4
McDonald's
Awards: 86
Points: 262
# 5
Procter & Gamble
Awards: 70
Points: 204
# 6
PepsiCo
Awards: 67
Points: 202
# 7
AB InBev
Awards: 49
Points: 196
# 8
Mars
Awards: 48
Points: 190
# 9
Heineken
Awards: 35
Points: 148
# 9
Yum! Brands
Awards: 41
Points: 148
# 11
Vodafone
Awards: 42
Points: 138
# 12
L'Oréal
Awards: 32
Points: 136
# 13
Telefónica Group
Awards: 31
Points: 116
# 14
Kimberly-Clark
Awards: 23
Points: 104
# 14
Volkswagen AG
Awards: 30
Points: 104
# 16
General Motors
Awards: 27
Points: 98
# 16
IKEA
Awards: 18
Points: 98
# 18
Reckitt Benckiser
Awards: 28
Points: 96
# 19
MasterCard
Awards: 22
Points: 92
# 20
Johnson & Johnson
Awards: 24
Points: 88
# 21
Mondelez International
Awards: 25
Points: 86
# 21
Nissan
Awards: 24
Points: 86
# 23
Deutsche Telekom
Awards: 20
Points: 84
# 24
Burger King
Awards: 19
Points: 82
# 25
Entel
Awards: 14
Points: 66
# 25
Santander Group
Awards: 13
Points: 66
# 25
Visa
Awards: 16
Points: 66
# 28
GlaxoSmithKline
Awards: 14
Points: 64
# 29
State Street Global Advisors
Awards: 8
Points: 62
# 30
Beiersdorf
Awards: 11
Points: 60
# 30
Carlsberg
Awards: 14
Points: 60
# 30
Paytm
Awards: 14
Points: 60
# 33
Netsafe
Awards: 9
Points: 58
# 34
Aldi
Awards: 13
Points: 56
# 34
Samsung
Awards: 16
Points: 56
# 34
Tencent
Awards: 12
Points: 56
# 37
Amazon
Awards: 13
Points: 54
# 37
Postobón
Awards: 13
Points: 54
# 39
Spark New Zealand
Awards: 9
Points: 52
# 40
IBM
Awards: 18
Points: 50
# 41
1+1 media group
Awards: 8
Points: 46
# 41
Fonterra
Awards: 12
Points: 46
# 41
ING
Awards: 12
Points: 46
# 41
Uber
Awards: 15
Points: 46
# 45
Godrej Group
Awards: 8
Points: 44
# 45
Grupo Newsan
Awards: 6
Points: 44
# 47
Apple
Awards: 6
Points: 42
# 47
ITC Ltd.
Awards: 11
Points: 42
# 47
MTS
Awards: 13
Points: 42
# 47
Philips
Awards: 10
Points: 42
# 51
Danone
Awards: 12
Points: 40
# 51
Emirates NBD
Awards: 16
Points: 40
# 51
Ford Motor Company
Awards: 15
Points: 40
# 51
Mibanco
Awards: 6
Points: 40
# 51
Toyota
Awards: 13
Points: 40
# 56
Alicorp
Awards: 7
Points: 38
# 56
Arla Foods
Awards: 8
Points: 38
# 56
Diageo
Awards: 12
Points: 38
# 56
Grupo Éxito
Awards: 9
Points: 38
# 56
University of Melbourne
Awards: 5
Points: 38
# 61
Avianca
Awards: 6
Points: 36
# 61
AW Rostamani Group
Awards: 12
Points: 36
# 61
ExxonMobil
Awards: 8
Points: 36
# 61
Grupo Bancolombia
Awards: 12
Points: 36
# 61
Grupo Bimbo
Awards: 14
Points: 36
# 61
Star India
Awards: 7
Points: 36
# 61
Tele2
Awards: 9
Points: 36
# 61
Uni-President
Awards: 8
Points: 36
# 69
Adidas
Awards: 10
Points: 34
# 69
BBVA
Awards: 6
Points: 34
# 69
Claro
Awards: 11
Points: 34
# 69
Daimler AG
Awards: 9
Points: 34
# 69
Lidl
Awards: 9
Points: 34
# 69
Lion
Awards: 9
Points: 34
# 69
Movember Foundation
Awards: 6
Points: 34
# 69
Shell
Awards: 11
Points: 34
# 77
Fox
Awards: 6
Points: 32
# 77
Renault
Awards: 10
Points: 32
# 77
RPG Group
Awards: 7
Points: 32
# 77
U.S. Army
Awards: 5
Points: 32
# 81
Hewlett-Packard Company
Awards: 8
Points: 30
# 81
Jollibee Foods Corporation
Awards: 5
Points: 30
# 81
Narayana Health
Awards: 5
Points: 30
# 81
Saudi Telecommunications Company
Awards: 13
Points: 30
# 85
Airbnb
Awards: 8
Points: 28
# 85
Beer Point Pub
Awards: 6
Points: 28
# 85
Colgate-Palmolive
Awards: 9
Points: 28
# 85
CREDICORP
Awards: 7
Points: 28
# 85
Dubai Holding Group
Awards: 7
Points: 28
# 85
Mengniu
Awards: 9
Points: 28
# 85
Migros
Awards: 5
Points: 28
# 85
New Zealand Lotteries
Awards: 3
Points: 28
# 85
New Zealand Police
Awards: 4
Points: 28
# 85
Off The Street Club
Awards: 6
Points: 28
# 85
Orange
Awards: 6
Points: 28
# 85
Swann Insurance
Awards: 5
Points: 28
# 97
Bi Capital Corporation
Awards: 4
Points: 26
# 97
Cruz Roja Colombiana
Awards: 4
Points: 26
# 97
DEBRA International
Awards: 5
Points: 26
# 97
Edeka Zentrale
Awards: 5
Points: 26