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Most Effective Marketers 2019

Ranking
Rank Marketer Awards/Finalists Points
1 Unilever 113 382
2 Nestlé 100 356
3 The Coca-Cola Company 88 342
4 McDonald's 86 262
5 Procter & Gamble 70 204
6 PepsiCo 67 202
7 AB InBev 49 196
8 Mars 48 190
9 Heineken 35 148
9 Yum! Brands 41 148
11 Vodafone 42 138
12 L'Oréal 32 136
13 Telefónica Group 31 116
14 Kimberly-Clark 23 104
14 Volkswagen AG 30 104
16 General Motors 27 98
16 IKEA 18 98
18 Reckitt Benckiser 28 96
19 MasterCard 22 92
20 Johnson & Johnson 24 88
21 Mondelez International 25 86
21 Nissan 24 86
23 Deutsche Telekom 20 84
24 Burger King 19 82
25 Entel 14 66
25 Santander Group 13 66
25 Visa 16 66
28 GlaxoSmithKline 14 64
29 State Street Global Advisors 8 62
30 Beiersdorf 11 60
30 Carlsberg 14 60
30 Paytm 14 60
33 Netsafe 9 58
34 Aldi 13 56
34 Samsung 16 56
34 Tencent 12 56
37 Amazon 13 54
37 Postobón 13 54
39 Spark New Zealand 9 52
40 IBM 18 50
41 1+1 media group 8 46
41 Fonterra 12 46
41 ING 12 46
41 Uber 15 46
45 Godrej Group 8 44
45 Grupo Newsan 6 44
47 Apple 6 42
47 MTS 13 42
47 Philips 10 42
50 Danone 12 40
50 Emirates NBD 16 40
50 Ford Motor Company 15 40
50 Mibanco 6 40
50 Toyota 13 40
55 Alicorp 7 38
55 Arla Foods 8 38
55 Diageo 12 38
55 Grupo Éxito 9 38
55 University of Melbourne 5 38
60 Avianca 6 36
60 AW Rostamani Group 12 36
60 ExxonMobil 8 36
60 Grupo Bancolombia 12 36
60 Grupo Bimbo 14 36
60 Star India 7 36
60 Tele2 9 36
60 Uni-President 8 36
68 Adidas 10 34
68 BBVA 6 34
68 Claro 11 34
68 Daimler AG 9 34
68 Lidl 9 34
68 Lion 9 34
68 Movember Foundation 6 34
68 Shell 11 34
76 Fox 6 32
76 ITC Limited 9 32
76 Renault 10 32
76 RPG Group 7 32
76 U.S. Army 5 32
81 Hewlett-Packard Company 8 30
81 Jollibee Foods Corporation 5 30
81 Narayana Health 5 30
84 Airbnb 8 28
84 Beer Point Pub 6 28
84 Colgate-Palmolive 9 28
84 CREDICORP 7 28
84 Dubai Holding Group 7 28
84 Mengniu 9 28
84 Migros 5 28
84 New Zealand Lotteries 3 28
84 New Zealand Police 4 28
84 Off The Street Club 6 28
84 Orange 6 28
84 Swann Insurance 5 28
96 Bi Capital Corporation 4 26
96 Cruz Roja Colombiana 4 26
96 DEBRA International 5 26
96 Edeka Zentrale 5 26
96 Ferrero 10 26
Sort by:
Ranking
# 1
Awards: 113
Points: 382
# 2
Awards: 100
Points: 356
Awards: 88
Points: 342
Awards: 86
Points: 262
Awards: 70
Points: 204
# 6
Awards: 67
Points: 202
# 7
Awards: 49
Points: 196
# 8
Awards: 48
Points: 190
# 9
Awards: 35
Points: 148
Awards: 41
Points: 148
# 11
Awards: 42
Points: 138
# 12
Awards: 32
Points: 136
Awards: 31
Points: 116
Awards: 23
Points: 104
Awards: 30
Points: 104
Awards: 27
Points: 98
# 16
Awards: 18
Points: 98
Awards: 28
Points: 96
# 19
Awards: 22
Points: 92
Awards: 24
Points: 88
Awards: 25
Points: 86
# 21
Awards: 24
Points: 86
Awards: 20
Points: 84
Awards: 19
Points: 82
# 25
Awards: 14
Points: 66
Awards: 13
Points: 66
# 25
Awards: 16
Points: 66
Awards: 14
Points: 64
Awards: 8
Points: 62
# 30
Awards: 11
Points: 60
# 30
Awards: 14
Points: 60
# 30
Awards: 14
Points: 60
# 33
Awards: 9
Points: 58
# 34
Awards: 13
Points: 56
# 34
Awards: 16
Points: 56
# 34
Awards: 12
Points: 56
# 37
Awards: 13
Points: 54
# 37
Awards: 13
Points: 54
Awards: 9
Points: 52
# 40
IBM
Awards: 18
Points: 50
Awards: 8
Points: 46
# 41
Awards: 12
Points: 46
# 41
ING
Awards: 12
Points: 46
# 41
Awards: 15
Points: 46
Awards: 8
Points: 44
Awards: 6
Points: 44
# 47
Awards: 6
Points: 42
# 47
MTS
Awards: 13
Points: 42
# 47
Awards: 10
Points: 42
# 50
Awards: 12
Points: 40
Awards: 16
Points: 40
Awards: 15
Points: 40
# 50
Awards: 6
Points: 40
# 50
Awards: 13
Points: 40
# 55
Awards: 7
Points: 38
# 55
Awards: 8
Points: 38
# 55
Awards: 12
Points: 38
Awards: 9
Points: 38
Awards: 5
Points: 38
# 60
Awards: 6
Points: 36
Awards: 12
Points: 36
# 60
Awards: 8
Points: 36
Awards: 12
Points: 36
Awards: 14
Points: 36
# 60
Awards: 7
Points: 36
# 60
Awards: 9
Points: 36
Awards: 8
Points: 36
# 68
Awards: 10
Points: 34
# 68
Awards: 6
Points: 34
# 68
Awards: 11
Points: 34
# 68
Awards: 9
Points: 34
# 68
Awards: 9
Points: 34
# 68
Awards: 9
Points: 34
Awards: 6
Points: 34
# 68
Awards: 11
Points: 34
# 76
Fox
Awards: 6
Points: 32
Awards: 9
Points: 32
# 76
Awards: 10
Points: 32
# 76
Awards: 7
Points: 32
# 76
Awards: 5
Points: 32
Awards: 8
Points: 30
Awards: 5
Points: 30
Awards: 5
Points: 30
# 84
Awards: 8
Points: 28
Awards: 6
Points: 28
Awards: 9
Points: 28
# 84
Awards: 7
Points: 28
Awards: 7
Points: 28
# 84
Awards: 9
Points: 28
# 84
Awards: 5
Points: 28
Awards: 3
Points: 28
Awards: 4
Points: 28
Awards: 6
Points: 28
# 84
Awards: 6
Points: 28
Awards: 5
Points: 28
Awards: 4
Points: 26
Awards: 4
Points: 26
Awards: 5
Points: 26
Awards: 5
Points: 26
# 96
Awards: 10
Points: 26