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Most Effective Marketers 2020

Ranking
Rank Marketer Awards/Finalists Points
1 Unilever 123 466
2 The Coca-Cola Company 102 408
3 Nestlé 107 372
4 AB InBev 90 346
5 PepsiCo 73 268
6 McDonald's 64 250
7 Procter & Gamble 58 222
8 YUM! 51 202
9 Vodafone 46 186
10 IKEA 33 154
11 General Motors 48 146
12 Mondelez International 42 130
13 Mars 33 126
14 Tencent 32 108
15 Telefónica Group 27 104
16 Reckitt Benckiser 30 98
17 L'Oréal 27 96
17 MasterCard 25 96
19 Burger King 22 92
19 Volkswagen AG 24 92
21 IAG 20 84
22 Johnson & Johnson 21 78
23 Deutsche Telekom 17 74
23 Heineken 21 74
23 Saudi Telecommunications Company 12 74
26 Claro 17 72
26 Toyota 19 72
28 Aldi 14 70
28 Kimberly-Clark 18 70
30 RPG Group 14 68
31 Emirates NBD 18 62
32 Cencosud 13 54
32 Diageo 13 54
32 Google 17 54
35 Amazon 14 52
35 Grupo Bancolombia 16 52
35 Museo de Arte Moderno de Bogotá, MAMBO 7 52
35 Renault 10 52
39 Samsung 18 50
40 GlaxoSmithKline 15 48
40 Santander Group 10 48
40 Tele2 12 48
40 Telenor 12 48
44 IBM 14 44
44 Standard Chartered Bank 11 44
44 X5 Retail Group 9 44
47 Banco de Crédito BCP 9 42
47 Flybondi 6 42
47 Uber 12 42
47 YPF 7 42
51 AT&T 9 40
51 Hasbro 6 40
51 Lidl 12 40
51 Paytm 7 40
51 Special Olympics 5 40
56 BBVA 9 38
56 Danone 13 38
56 Entel 7 38
56 MegaFon 11 38
60 Arla Foods 11 36
60 Centro Cuesta Nacional 5 36
60 Ferrero 13 36
60 Grupa Zywiec 5 36
60 ING 10 36
60 Koç Holding 10 36
60 New Zealand Government 8 36
60 Philips 11 36
60 VimpelCom 8 36
60 Visa 10 36
70 Kopelco 7 34
70 Maxis 8 34
70 MTS 7 34
70 Tata Group 9 34
70 The Heart Foundation Australia 7 34
75 Alibaba 12 32
75 American Express Company 8 32
75 Babyshop 7 32
75 DB Breweries 6 32
75 Dunhuang Academy 6 32
75 HSBC 9 32
75 LG Electronics 9 32
75 Telecom Argentina 6 32
75 UNICEF 6 32
84 Almosafer 4 30
84 Bennett, Coleman & Co. ltd 5 30
84 CCU 9 30
84 Dubai Holding Group 6 30
84 Ford Motor Company 7 30
84 Fundación Peruana de Cáncer 4 30
84 Itaú Unibanco Holding 7 30
84 Pernod Ricard 7 30
84 Red Cross 4 30
84 Sanofi 8 30
94 An-Nahar MediaCorp 4 28
94 Erste Group 7 28
94 Gazprom 9 28
94 La Fabril 6 28
94 Marico Limited 8 28
94 Mibanco 8 28
94 Microsoft 6 28
Sort by:
Ranking
# 1
Unilever
Awards: 123
Points: 466
# 2
The Coca-Cola Company
Awards: 102
Points: 408
# 3
Nestlé
Awards: 107
Points: 372
# 4
AB InBev
Awards: 90
Points: 346
# 5
PepsiCo
Awards: 73
Points: 268
# 6
McDonald's
Awards: 64
Points: 250
# 7
Procter & Gamble
Awards: 58
Points: 222
# 8
YUM!
Awards: 51
Points: 202
# 9
Vodafone
Awards: 46
Points: 186
# 10
IKEA
Awards: 33
Points: 154
# 11
General Motors
Awards: 48
Points: 146
# 12
Mondelez International
Awards: 42
Points: 130
# 13
Mars
Awards: 33
Points: 126
# 14
Tencent
Awards: 32
Points: 108
# 15
Telefónica Group
Awards: 27
Points: 104
# 16
Reckitt Benckiser
Awards: 30
Points: 98
# 17
L'Oréal
Awards: 27
Points: 96
# 17
MasterCard
Awards: 25
Points: 96
# 19
Burger King
Awards: 22
Points: 92
# 19
Volkswagen AG
Awards: 24
Points: 92
# 21
IAG
Awards: 20
Points: 84
# 22
Johnson & Johnson
Awards: 21
Points: 78
# 23
Deutsche Telekom
Awards: 17
Points: 74
# 23
Heineken
Awards: 21
Points: 74
# 23
Saudi Telecommunications Company
Awards: 12
Points: 74
# 26
Claro
Awards: 17
Points: 72
# 26
Toyota
Awards: 19
Points: 72
# 28
Aldi
Awards: 14
Points: 70
# 28
Kimberly-Clark
Awards: 18
Points: 70
# 30
RPG Group
Awards: 14
Points: 68
# 31
Emirates NBD
Awards: 18
Points: 62
# 32
Cencosud
Awards: 13
Points: 54
# 32
Diageo
Awards: 13
Points: 54
# 32
Google
Awards: 17
Points: 54
# 35
Amazon
Awards: 14
Points: 52
# 35
Grupo Bancolombia
Awards: 16
Points: 52
# 35
Museo de Arte Moderno de Bogotá, MAMBO
Awards: 7
Points: 52
# 35
Renault
Awards: 10
Points: 52
# 39
Samsung
Awards: 18
Points: 50
# 40
GlaxoSmithKline
Awards: 15
Points: 48
# 40
Santander Group
Awards: 10
Points: 48
# 40
Tele2
Awards: 12
Points: 48
# 40
Telenor
Awards: 12
Points: 48
# 44
IBM
Awards: 14
Points: 44
# 44
Standard Chartered Bank
Awards: 11
Points: 44
# 44
X5 Retail Group
Awards: 9
Points: 44
# 47
Banco de Crédito BCP
Awards: 9
Points: 42
# 47
Flybondi
Awards: 6
Points: 42
# 47
Uber
Awards: 12
Points: 42
# 47
YPF
Awards: 7
Points: 42
# 51
AT&T
Awards: 9
Points: 40
# 51
Hasbro
Awards: 6
Points: 40
# 51
Lidl
Awards: 12
Points: 40
# 51
Paytm
Awards: 7
Points: 40
# 51
Special Olympics
Awards: 5
Points: 40
# 56
BBVA
Awards: 9
Points: 38
# 56
Danone
Awards: 13
Points: 38
# 56
Entel
Awards: 7
Points: 38
# 56
MegaFon
Awards: 11
Points: 38
# 60
Arla Foods
Awards: 11
Points: 36
# 60
Centro Cuesta Nacional
Awards: 5
Points: 36
# 60
Ferrero
Awards: 13
Points: 36
# 60
Grupa Zywiec
Awards: 5
Points: 36
# 60
ING
Awards: 10
Points: 36
# 60
Koç Holding
Awards: 10
Points: 36
# 60
New Zealand Government
Awards: 8
Points: 36
# 60
Philips
Awards: 11
Points: 36
# 60
VimpelCom
Awards: 8
Points: 36
# 60
Visa
Awards: 10
Points: 36
# 70
Kopelco
Awards: 7
Points: 34
# 70
Maxis
Awards: 8
Points: 34
# 70
MTS
Awards: 7
Points: 34
# 70
Tata Group
Awards: 9
Points: 34
# 70
The Heart Foundation Australia
Awards: 7
Points: 34
# 75
Alibaba
Awards: 12
Points: 32
# 75
American Express Company
Awards: 8
Points: 32
# 75
Babyshop
Awards: 7
Points: 32
# 75
DB Breweries
Awards: 6
Points: 32
# 75
Dunhuang Academy
Awards: 6
Points: 32
# 75
HSBC
Awards: 9
Points: 32
# 75
LG Electronics
Awards: 9
Points: 32
# 75
Telecom Argentina
Awards: 6
Points: 32
# 75
UNICEF
Awards: 6
Points: 32
# 84
Almosafer
Awards: 4
Points: 30
# 84
Bennett, Coleman & Co. ltd
Awards: 5
Points: 30
# 84
CCU
Awards: 9
Points: 30
# 84
Dubai Holding Group
Awards: 6
Points: 30
# 84
Ford Motor Company
Awards: 7
Points: 30
# 84
Fundación Peruana de Cáncer
Awards: 4
Points: 30
# 84
Itaú Unibanco Holding
Awards: 7
Points: 30
# 84
Pernod Ricard
Awards: 7
Points: 30
# 84
Red Cross
Awards: 4
Points: 30
# 84
Sanofi
Awards: 8
Points: 30
# 94
An-Nahar MediaCorp
Awards: 4
Points: 28
# 94
Erste Group
Awards: 7
Points: 28
# 94
Gazprom
Awards: 9
Points: 28
# 94
La Fabril
Awards: 6
Points: 28
# 94
Marico Limited
Awards: 8
Points: 28
# 94
Mibanco
Awards: 8
Points: 28
# 94
Microsoft
Awards: 6
Points: 28