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Most Effective Marketers May 2017

Ranking
Rank Marketer Awards/Finalists Points
1 Unilever 113 348
2 Nestlé 103 346
3 Procter & Gamble 88 290
4 The Coca-Cola Company 84 272
5 PepsiCo 68 212
6 Vodafone 56 196
7 Mondelez International 39 166
8 McDonald's 34 126
9 Mars 26 112
10 IKEA 18 92
11 Danone 23 80
11 Johnson & Johnson 22 80
13 Heineken 19 78
13 Maxis 15 78
15 L'Oréal 24 74
15 Samsung 22 74
17 Burger King 12 68
17 General Motors 22 68
17 Kimberly-Clark 18 68
20 Grupo Éxito 14 66
20 Mastercard 19 66
20 Telefónica Group 16 66
23 Tencent 13 62
24 Tigo 14 58
25 Netflix 11 56
26 Carlsberg 12 54
26 Union De Cervecerías Peruanas Backus & Johnston 14 54
28 Ford Motor Company 16 52
28 Visa 17 52
30 Cencosud 8 50
30 Emirates NBD 22 50
30 Reckitt Benckiser 15 50
33 HUAWEI 12 48
33 Uni-President 14 48
35 Nissan 12 44
36 ETİ 10 42
36 Saudi Telecommunications Company 16 42
36 Wal-Mart Stores, Inc. 10 42
39 Adidas 15 40
39 ANZ 9 40
39 Bayer 10 40
39 BRF 8 40
39 Claro 11 40
44 Cuauhtemoc Moctezuma 10 38
44 Diageo 9 38
44 Entel 6 38
44 Ting Hsin International Group 8 38
44 Ülker 12 38
44 Volkswagen AG 10 38
50 Chevron Corporation 7 36
50 Falabella 8 36
50 Islandsstofa 4 36
50 Magyar Telekom Nyrt 8 36
50 Renault 9 36
55 AMBEV 8 34
55 Aydinli Grup 5 34
55 Beiersdorf 8 34
55 DB Breweries 5 34
55 GlaxoSmithKline 11 34
55 Grupo Aval 6 34
55 Grupo Nutresa 8 34
55 Marico Limited 8 34
55 Volvo 8 34
64 Alicorp 10 32
64 BMW 11 32
64 Dabur India Ltd. 10 32
64 ING 7 32
64 Meat & Livestock Australia 4 32
64 Narellan Pools 6 32
64 Nike 12 32
64 Orange 9 32
72 Google 6 30
72 Jaguar Land Rover 9 30
72 Star India 10 30
72 Strauss Group 6 30
72 UPS 7 30
77 CVS Health 5 28
77 Daimler AG 6 28
77 Domino's Pizza 4 28
77 Emirates Integrated Telecommunications Company 11 28
77 Fonterra 7 28
77 Hector Beverages Ltd. 3 28
77 Lidl 6 28
77 Make Love Not Scars 4 28
77 Mercedes-Benz 8 28
77 Opel 6 28
77 Tata Group 8 28
77 Telekom Romania 4 28
77 Toyota 7 28
77 Truth Initiative 5 28
91 AB InBev 9 26
91 Akanksha Foundation 4 26
91 Alibaba 8 26
91 Bou Khalil Supermarché 4 26
91 Ferrero 11 26
91 Flipkart 8 26
91 Ministerio de Educación Nacional - Gobierno Nacional 5 26
91 OLX 7 26
91 Overteam NewMedia 4 26
91 Pfizer 7 26
Sort by:
Ranking
# 1
Unilever
Awards: 113
Points: 348
# 2
Nestlé
Awards: 103
Points: 346
# 3
Procter & Gamble
Awards: 88
Points: 290
# 4
The Coca-Cola Company
Awards: 84
Points: 272
# 5
PepsiCo
Awards: 68
Points: 212
# 6
Vodafone
Awards: 56
Points: 196
# 7
Mondelez International
Awards: 39
Points: 166
# 8
McDonald's
Awards: 34
Points: 126
# 9
Mars
Awards: 26
Points: 112
# 10
IKEA
Awards: 18
Points: 92
# 11
Danone
Awards: 23
Points: 80
# 11
Johnson & Johnson
Awards: 22
Points: 80
# 13
Heineken
Awards: 19
Points: 78
# 13
Maxis
Awards: 15
Points: 78
# 15
L'Oréal
Awards: 24
Points: 74
# 15
Samsung
Awards: 22
Points: 74
# 17
Burger King
Awards: 12
Points: 68
# 17
General Motors
Awards: 22
Points: 68
# 17
Kimberly-Clark
Awards: 18
Points: 68
# 20
Grupo Éxito
Awards: 14
Points: 66
# 20
Mastercard
Awards: 19
Points: 66
# 20
Telefónica Group
Awards: 16
Points: 66
# 23
Tencent
Awards: 13
Points: 62
# 24
Tigo
Awards: 14
Points: 58
# 25
Netflix
Awards: 11
Points: 56
# 26
Carlsberg
Awards: 12
Points: 54
# 26
Union De Cervecerías Peruanas Backus & Johnston
Awards: 14
Points: 54
# 28
Ford Motor Company
Awards: 16
Points: 52
# 28
Visa
Awards: 17
Points: 52
# 30
Cencosud
Awards: 8
Points: 50
# 30
Emirates NBD
Awards: 22
Points: 50
# 30
Reckitt Benckiser
Awards: 15
Points: 50
# 33
HUAWEI
Awards: 12
Points: 48
# 33
Uni-President
Awards: 14
Points: 48
# 35
Nissan
Awards: 12
Points: 44
# 36
ETİ
Awards: 10
Points: 42
# 36
Saudi Telecommunications Company
Awards: 16
Points: 42
# 36
Wal-Mart Stores, Inc.
Awards: 10
Points: 42
# 39
Adidas
Awards: 15
Points: 40
# 39
ANZ
Awards: 9
Points: 40
# 39
Bayer
Awards: 10
Points: 40
# 39
BRF
Awards: 8
Points: 40
# 39
Claro
Awards: 11
Points: 40
# 44
Cuauhtemoc Moctezuma
Awards: 10
Points: 38
# 44
Diageo
Awards: 9
Points: 38
# 44
Entel
Awards: 6
Points: 38
# 44
Ting Hsin International Group
Awards: 8
Points: 38
# 44
Ülker
Awards: 12
Points: 38
# 44
Volkswagen AG
Awards: 10
Points: 38
# 50
Chevron Corporation
Awards: 7
Points: 36
# 50
Falabella
Awards: 8
Points: 36
# 50
Islandsstofa
Awards: 4
Points: 36
# 50
Magyar Telekom Nyrt
Awards: 8
Points: 36
# 50
Renault
Awards: 9
Points: 36
# 55
AMBEV
Awards: 8
Points: 34
# 55
Aydinli Grup
Awards: 5
Points: 34
# 55
Beiersdorf
Awards: 8
Points: 34
# 55
DB Breweries
Awards: 5
Points: 34
# 55
GlaxoSmithKline
Awards: 11
Points: 34
# 55
Grupo Aval
Awards: 6
Points: 34
# 55
Grupo Nutresa
Awards: 8
Points: 34
# 55
Marico Limited
Awards: 8
Points: 34
# 55
Volvo
Awards: 8
Points: 34
# 64
Alicorp
Awards: 10
Points: 32
# 64
BMW
Awards: 11
Points: 32
# 64
Dabur India Ltd.
Awards: 10
Points: 32
# 64
ING
Awards: 7
Points: 32
# 64
Meat & Livestock Australia
Awards: 4
Points: 32
# 64
Narellan Pools
Awards: 6
Points: 32
# 64
Nike
Awards: 12
Points: 32
# 64
Orange
Awards: 9
Points: 32
# 72
Google
Awards: 6
Points: 30
# 72
Jaguar Land Rover
Awards: 9
Points: 30
# 72
Star India
Awards: 10
Points: 30
# 72
Strauss Group
Awards: 6
Points: 30
# 72
UPS
Awards: 7
Points: 30
# 77
CVS Health
Awards: 5
Points: 28
# 77
Daimler AG
Awards: 6
Points: 28
# 77
Domino's Pizza
Awards: 4
Points: 28
# 77
Emirates Integrated Telecommunications Company
Awards: 11
Points: 28
# 77
Fonterra
Awards: 7
Points: 28
# 77
Hector Beverages Ltd.
Awards: 3
Points: 28
# 77
Lidl
Awards: 6
Points: 28
# 77
Make Love Not Scars
Awards: 4
Points: 28
# 77
Mercedes-Benz
Awards: 8
Points: 28
# 77
Opel
Awards: 6
Points: 28
# 77
Tata Group
Awards: 8
Points: 28
# 77
Telekom Romania
Awards: 4
Points: 28
# 77
Toyota
Awards: 7
Points: 28
# 77
Truth Initiative
Awards: 5
Points: 28
# 91
AB InBev
Awards: 9
Points: 26
# 91
Akanksha Foundation
Awards: 4
Points: 26
# 91
Alibaba
Awards: 8
Points: 26
# 91
Bou Khalil Supermarché
Awards: 4
Points: 26
# 91
Ferrero
Awards: 11
Points: 26
# 91
Flipkart
Awards: 8
Points: 26
# 91
Ministerio de Educación Nacional - Gobierno Nacional
Awards: 5
Points: 26
# 91
OLX
Awards: 7
Points: 26
# 91
Overteam NewMedia
Awards: 4
Points: 26
# 91
Pfizer
Awards: 7
Points: 26