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Most Effective Marketers 2022

Updated June 14, 2023

Ranking
Rank Marketer Awards/Finalists Points
1 AB InBev 208 1542
2 McDonald's 111 842
3 Mondelez International 98 764
4 Unilever 88 718
5 Procter & Gamble 98 638
6 PepsiCo 78 590
7 Nestlé 89 546
8 YUM! 49 380
9 The Coca-Cola Company 53 328
10 Burger King 33 324
11 General Motors 44 300
12 UAE Government Media Office 17 280
13 Itaú Unibanco 21 264
14 Tencent 54 242
15 Vodafone 33 222
16 Santander Group 27 220
17 Heineken 35 212
18 Reckitt Benckiser 28 200
19 Samsung 29 198
20 Mercado Libre 19 176
21 IKEA 27 170
22 Mars 23 160
23 Erste Group 11 150
24 Suncorp 9 144
25 Ecuasal 11 136
26 Pakistan Polio Eradication Programme 7 134
27 Falabella 13 132
27 Grupo Bimbo 14 132
29 Kuaishou 16 130
30 Aldi 12 122
30 Magazine Luiza 5 122
32 Johnson & Johnson 17 120
33 Grab 23 118
34 Claro 22 116
35 Data Center CR 7 114
35 Telefónica Group 29 114
37 Spotify 14 112
38 L'Oréal 22 110
38 Uber 7 110
40 Telenor 12 106
41 Diageo 12 104
41 Yes 5 104
43 Børns Vilkår 5 102
43 Carlsberg 11 102
43 Meta 15 102
43 Volkswagen 13 102
47 United Nations 8 100
48 Grupo Nutresa 15 98
48 TNUVA 4 98
50 Ahrwein 3 96
50 Danone 14 96
50 New World Group 7 96
50 OYO 16 96
54 Grupa Maspex 9 94
54 Grupo Bolivar 8 94
54 HALEON 11 94
57 Asahi Breweries 9 90
57 HCL Online Advertising 9 90
57 Molson Coors 12 90
60 Mercedes-Benz 13 88
61 Nissan 18 86
62 Banco de Crédito del Perú 6 84
62 Sanofi 14 84
64 BMW 10 82
64 Grupo BHD León 7 82
66 Česká asociace pojišťoven 6 80
66 Emirates NBD 5 80
68 Ferrero 13 78
68 Greenpeace 7 78
68 Korea Health Promotion Institution & Korea Press Foundation 5 78
68 South Korea Ministry of Health and Welfare 5 78
72 Arca Continental Lindley 10 76
72 ByteDance 12 76
74 Back Market 3 74
74 Caja Los Andes 3 74
74 Porin kaupunki 3 74
77 Amaro 5 72
77 Beam Suntory 5 72
77 GENERATION Pakistan 3 72
77 GREENSTAR 3 72
77 Shell 10 72
77 Snakes & Funerals 5 72
83 CCU 9 70
83 Colgate-Palmolive 13 70
83 The Kellogg Company 5 70
86 Carrefour 15 68
86 Fundación Rescátame 5 68
86 Spark New Zealand 4 68
86 The Campbell Soup Company 7 68
90 Change The Ref 4 66
90 Convenience Food (Lanka) 4 66
90 Kinokuniya Book Store 4 66
90 Liga Contra el Cáncer 4 66
90 STC 9 66
90 Visit Faroe Islands 4 66
90 Walgreens Boots Alliance 4 66
97 Centro Cuesta Nacional (CCN) 6 64
98 Banco de Bogotá 4 62
98 Deutsche Telekom 15 62
98 Landmark Group 7 62
Sort by:
Ranking
# 1
Awards: 208
Points: 1542
Awards: 111
Points: 842
Awards: 98
Points: 764
# 4
Awards: 88
Points: 718
Awards: 98
Points: 638
# 6
Awards: 78
Points: 590
# 7
Awards: 89
Points: 546
# 8
Awards: 49
Points: 380
Awards: 53
Points: 328
Awards: 33
Points: 324
Awards: 44
Points: 300
Awards: 17
Points: 280
Awards: 21
Points: 264
# 14
Awards: 54
Points: 242
# 15
Awards: 33
Points: 222
Awards: 27
Points: 220
# 17
Awards: 35
Points: 212
Awards: 28
Points: 200
# 19
Awards: 29
Points: 198
Awards: 19
Points: 176
# 21
Awards: 27
Points: 170
# 22
Awards: 23
Points: 160
Awards: 11
Points: 150
# 24
Awards: 9
Points: 144
# 25
Awards: 11
Points: 136
Awards: 7
Points: 134
# 27
Awards: 13
Points: 132
Awards: 14
Points: 132
# 29
Awards: 16
Points: 130
# 30
Awards: 12
Points: 122
Awards: 5
Points: 122
Awards: 17
Points: 120
# 33
Awards: 23
Points: 118
# 34
Awards: 22
Points: 116
Awards: 7
Points: 114
Awards: 29
Points: 114
# 37
Awards: 14
Points: 112
# 38
Awards: 22
Points: 110
# 38
Awards: 7
Points: 110
# 40
Awards: 12
Points: 106
# 41
Awards: 12
Points: 104
# 41
Yes
Awards: 5
Points: 104
Awards: 5
Points: 102
# 43
Awards: 11
Points: 102
# 43
Awards: 15
Points: 102
# 43
Awards: 13
Points: 102
Awards: 8
Points: 100
Awards: 15
Points: 98
# 48
Awards: 4
Points: 98
# 50
Awards: 3
Points: 96
# 50
Awards: 14
Points: 96
Awards: 7
Points: 96
# 50
OYO
Awards: 16
Points: 96
Awards: 9
Points: 94
Awards: 8
Points: 94
# 54
Awards: 11
Points: 94
Awards: 9
Points: 90
Awards: 9
Points: 90
Awards: 12
Points: 90
Awards: 13
Points: 88
# 61
Awards: 18
Points: 86
Awards: 6
Points: 84
# 62
Awards: 14
Points: 84
# 64
BMW
Awards: 10
Points: 82
Awards: 7
Points: 82
Awards: 6
Points: 80
Awards: 5
Points: 80
# 68
Awards: 13
Points: 78
# 68
Awards: 7
Points: 78
Awards: 5
Points: 78
Awards: 10
Points: 76
# 72
Awards: 12
Points: 76
Awards: 3
Points: 74
Awards: 3
Points: 74
Awards: 3
Points: 74
# 77
Awards: 5
Points: 72
Awards: 5
Points: 72
Awards: 3
Points: 72
# 77
Awards: 3
Points: 72
# 77
Awards: 10
Points: 72
Awards: 5
Points: 72
# 83
CCU
Awards: 9
Points: 70
Awards: 13
Points: 70
Awards: 5
Points: 70
# 86
Awards: 15
Points: 68
Awards: 5
Points: 68
Awards: 4
Points: 68
Awards: 7
Points: 68
Awards: 4
Points: 66
Awards: 4
Points: 66
Awards: 4
Points: 66
Awards: 4
Points: 66
# 90
STC
Awards: 9
Points: 66
Awards: 4
Points: 66
Awards: 4
Points: 66
Awards: 6
Points: 64
Awards: 4
Points: 62
Awards: 15
Points: 62
Awards: 7
Points: 62