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Most Effective Marketers 2021

Updated on November 2, 2022

Ranking
Rank Marketer Awards/Finalists Points
1 AB InBev 176 1452
2 Unilever 149 952
3 PepsiCo 136 806
4 McDonald's 101 692
5 Procter & Gamble 95 646
6 Nestlé 90 568
7 Mondelēz International 68 480
8 Reckitt Benckiser 58 382
9 Burger King 40 374
10 New Zealand Government 28 302
11 YUM! 45 290
12 Restaurant Brands International 15 280
12 Telenor 25 280
14 Entel 32 248
14 Tencent 43 248
16 Mars 47 242
17 General Motors 37 232
17 Santander Group 23 232
19 Deutsche Telekom 31 218
19 Volkswagen AG 29 218
21 Mercado Libre 20 216
22 Diageo 17 210
22 Heineken 23 210
22 Mastercard 27 210
25 The Coca-Cola Company 48 204
26 IKEA 26 202
27 IAG 13 190
28 América Móvil 20 156
29 Aldi 20 154
29 Johnson & Johnson 22 154
31 Kimberly-Clark 19 152
32 Essity 13 146
33 Carlsberg 12 142
33 SAIC-GM-Wuling 13 142
35 Alibaba 24 140
36 Whirlpool 12 122
37 Korea Tourism Organization 4 120
37 Netflix 14 120
37 Nobel Hygiene 9 120
37 Skinny 7 120
41 New Zealand Human Rights Commission 9 118
42 Mail.ru Group 10 112
42 The Kellogg Company 17 112
44 Canadian Women’s Foundation 4 108
45 Ferrero 15 106
45 TNUVA 6 106
47 Grupo Casino 10 104
48 Atlantic Grupa 10 102
48 Lebanese Breast Cancer Foundation (LBCF) 4 102
48 Toyota 17 102
51 Bayer 12 100
51 CCU 12 100
53 Grab 15 98
53 Hyundai Motor Company 10 98
53 Vodafone 23 98
56 Sandy Hook Promise 4 96
56 Sphera Group 5 96
58 Itaú Unibanco Holding 10 94
59 GEELY 8 92
59 MEGA 5 92
61 Jacks 4 90
61 Lego Group 15 90
61 Lotería 4 90
61 X5 Retail Group 15 90
65 Kraft Heinz Company 16 88
66 Danone 20 86
66 Fozzy Group 7 86
68 ACI Group 3 84
68 United Commercial Bank 3 84
70 A1 Telekom Austria Group 11 82
70 Inchcape Group 7 82
70 Nissan 15 82
70 Telefónica Group 18 82
74 100% LIFE 6 80
74 Avon 13 80
74 Gradska Knjižnica Poreč (Porec City Library) 5 80
74 Hasbro 10 80
74 L'Oréal 18 80
74 Novartis 8 80
74 Tourism New Zealand 17 80
81 GlaxoSmithKline 19 78
81 Raiffeisen Bank 7 78
83 Asahi Breweries 13 76
83 Business Iceland 5 76
83 Productos Ramo 4 76
86 ING 10 74
86 MTS 8 74
86 One97 Communication 5 74
86 Samsung 14 74
86 Whitelion Incorporated 8 74
91 Saudi Telecommunications Company 12 72
91 Spotify 13 72
91 Starhub 2 72
94 DiDi 14 70
95 Fashion Days 6 68
95 Landmark Group 7 68
95 Sanofi 15 68
95 Starbucks 7 68
95 UNICEF 8 68
95 Wal-Mart Stores, Inc. 10 68
Sort by:
Ranking
# 1
AB InBev
Awards: 176
Points: 1452
# 2
Unilever
Awards: 149
Points: 952
# 3
PepsiCo
Awards: 136
Points: 806
# 4
McDonald's
Awards: 101
Points: 692
# 5
Procter & Gamble
Awards: 95
Points: 646
# 6
Nestlé
Awards: 90
Points: 568
# 7
Mondelēz International
Awards: 68
Points: 480
# 8
Reckitt Benckiser
Awards: 58
Points: 382
# 9
Burger King
Awards: 40
Points: 374
# 10
New Zealand Government
Awards: 28
Points: 302
# 11
YUM!
Awards: 45
Points: 290
# 12
Restaurant Brands International
Awards: 15
Points: 280
# 12
Telenor
Awards: 25
Points: 280
# 14
Entel
Awards: 32
Points: 248
# 14
Tencent
Awards: 43
Points: 248
# 16
Mars
Awards: 47
Points: 242
# 17
General Motors
Awards: 37
Points: 232
# 17
Santander Group
Awards: 23
Points: 232
# 19
Deutsche Telekom
Awards: 31
Points: 218
# 19
Volkswagen AG
Awards: 29
Points: 218
# 21
Mercado Libre
Awards: 20
Points: 216
# 22
Diageo
Awards: 17
Points: 210
# 22
Heineken
Awards: 23
Points: 210
# 22
Mastercard
Awards: 27
Points: 210
# 25
The Coca-Cola Company
Awards: 48
Points: 204
# 26
IKEA
Awards: 26
Points: 202
# 27
IAG
Awards: 13
Points: 190
# 28
América Móvil
Awards: 20
Points: 156
# 29
Aldi
Awards: 20
Points: 154
# 29
Johnson & Johnson
Awards: 22
Points: 154
# 31
Kimberly-Clark
Awards: 19
Points: 152
# 32
Essity
Awards: 13
Points: 146
# 33
Carlsberg
Awards: 12
Points: 142
# 33
SAIC-GM-Wuling
Awards: 13
Points: 142
# 35
Alibaba
Awards: 24
Points: 140
# 36
Whirlpool
Awards: 12
Points: 122
# 37
Korea Tourism Organization
Awards: 4
Points: 120
# 37
Netflix
Awards: 14
Points: 120
# 37
Nobel Hygiene
Awards: 9
Points: 120
# 37
Skinny
Awards: 7
Points: 120
# 41
New Zealand Human Rights Commission
Awards: 9
Points: 118
# 42
Mail.ru Group
Awards: 10
Points: 112
# 42
The Kellogg Company
Awards: 17
Points: 112
# 44
Canadian Women’s Foundation
Awards: 4
Points: 108
# 45
Ferrero
Awards: 15
Points: 106
# 45
TNUVA
Awards: 6
Points: 106
# 47
Grupo Casino
Awards: 10
Points: 104
# 48
Atlantic Grupa
Awards: 10
Points: 102
# 48
Lebanese Breast Cancer Foundation (LBCF)
Awards: 4
Points: 102
# 48
Toyota
Awards: 17
Points: 102
# 51
Bayer
Awards: 12
Points: 100
# 51
CCU
Awards: 12
Points: 100
# 53
Grab
Awards: 15
Points: 98
# 53
Hyundai Motor Company
Awards: 10
Points: 98
# 53
Vodafone
Awards: 23
Points: 98
# 56
Sandy Hook Promise
Awards: 4
Points: 96
# 56
Sphera Group
Awards: 5
Points: 96
# 58
Itaú Unibanco Holding
Awards: 10
Points: 94
# 59
GEELY
Awards: 8
Points: 92
# 59
MEGA
Awards: 5
Points: 92
# 61
Jacks
Awards: 4
Points: 90
# 61
Lego Group
Awards: 15
Points: 90
# 61
Lotería
Awards: 4
Points: 90
# 61
X5 Retail Group
Awards: 15
Points: 90
# 65
Kraft Heinz Company
Awards: 16
Points: 88
# 66
Danone
Awards: 20
Points: 86
# 66
Fozzy Group
Awards: 7
Points: 86
# 68
ACI Group
Awards: 3
Points: 84
# 68
United Commercial Bank
Awards: 3
Points: 84
# 70
A1 Telekom Austria Group
Awards: 11
Points: 82
# 70
Inchcape Group
Awards: 7
Points: 82
# 70
Nissan
Awards: 15
Points: 82
# 70
Telefónica Group
Awards: 18
Points: 82
# 74
100% LIFE
Awards: 6
Points: 80
# 74
Avon
Awards: 13
Points: 80
# 74
Gradska Knjižnica Poreč (Porec City Library)
Awards: 5
Points: 80
# 74
Hasbro
Awards: 10
Points: 80
# 74
L'Oréal
Awards: 18
Points: 80
# 74
Novartis
Awards: 8
Points: 80
# 74
Tourism New Zealand
Awards: 17
Points: 80
# 81
GlaxoSmithKline
Awards: 19
Points: 78
# 81
Raiffeisen Bank
Awards: 7
Points: 78
# 83
Asahi Breweries
Awards: 13
Points: 76
# 83
Business Iceland
Awards: 5
Points: 76
# 83
Productos Ramo
Awards: 4
Points: 76
# 86
ING
Awards: 10
Points: 74
# 86
MTS
Awards: 8
Points: 74
# 86
One97 Communication
Awards: 5
Points: 74
# 86
Samsung
Awards: 14
Points: 74
# 86
Whitelion Incorporated
Awards: 8
Points: 74
# 91
Saudi Telecommunications Company
Awards: 12
Points: 72
# 91
Spotify
Awards: 13
Points: 72
# 91
Starhub
Awards: 2
Points: 72
# 94
DiDi
Awards: 14
Points: 70
# 95
Fashion Days
Awards: 6
Points: 68
# 95
Landmark Group
Awards: 7
Points: 68
# 95
Sanofi
Awards: 15
Points: 68
# 95
Starbucks
Awards: 7
Points: 68
# 95
UNICEF
Awards: 8
Points: 68
# 95
Wal-Mart Stores, Inc.
Awards: 10
Points: 68