Effie Index

Most Effective Marketers 2022

Updated June 14, 2023

Ranking
Rank	Marketer	Awards/Finalists	Points
1	AB InBev	208	1542
2	McDonald's	111	842
3	Mondelez International	98	764
4	Unilever	88	718
5	Procter & Gamble	98	638
6	PepsiCo	78	590
7	Nestlé	89	546
8	YUM!	49	380
9	The Coca-Cola Company	53	328
10	Burger King	33	324
11	General Motors	44	300
12	UAE Government Media Office	17	280
13	Itaú Unibanco	21	264
14	Tencent	54	242
15	Vodafone	33	222
16	Santander Group	27	220
17	Heineken	35	212
18	Reckitt Benckiser	28	200
19	Samsung	29	198
20	Mercado Libre	19	176
21	IKEA	27	170
22	Mars	23	160
23	Erste Group	11	150
24	Suncorp	9	144
25	Ecuasal	11	136
26	Pakistan Polio Eradication Programme	7	134
27	Falabella	13	132
27	Grupo Bimbo	14	132
29	Kuaishou	16	130
30	Aldi	12	122
30	Magazine Luiza	5	122
32	Johnson & Johnson	17	120
33	Grab	23	118
34	Claro	22	116
35	Data Center CR	7	114
35	Telefónica Group	29	114
37	Spotify	14	112
38	L'Oréal	22	110
38	Uber	7	110
40	Telenor	12	106
41	Diageo	12	104
41	Yes	5	104
43	Børns Vilkår	5	102
43	Carlsberg	11	102
43	Meta	15	102
43	Volkswagen	13	102
47	United Nations	8	100
48	Grupo Nutresa	15	98
48	TNUVA	4	98
50	Ahrwein	3	96
50	Danone	14	96
50	New World Group	7	96
50	OYO	16	96
54	Grupa Maspex	9	94
54	Grupo Bolivar	8	94
54	HALEON	11	94
57	Asahi Breweries	9	90
57	HCL Online Advertising	9	90
57	Molson Coors	12	90
60	Mercedes-Benz	13	88
61	Nissan	18	86
62	Banco de Crédito del Perú	6	84
62	Sanofi	14	84
64	BMW	10	82
64	Grupo BHD León	7	82
66	Česká asociace pojišťoven	6	80
66	Emirates NBD	5	80
68	Ferrero	13	78
68	Greenpeace	7	78
68	Korea Health Promotion Institution & Korea Press Foundation	5	78
68	South Korea Ministry of Health and Welfare	5	78
72	Arca Continental Lindley	10	76
72	ByteDance	12	76
74	Back Market	3	74
74	Caja Los Andes	3	74
74	Porin kaupunki	3	74
77	Amaro	5	72
77	Beam Suntory	5	72
77	GENERATION Pakistan	3	72
77	GREENSTAR	3	72
77	Shell	10	72
77	Snakes & Funerals	5	72
83	CCU	9	70
83	Colgate-Palmolive	13	70
83	The Kellogg Company	5	70
86	Carrefour	15	68
86	Fundación Rescátame	5	68
86	Spark New Zealand	4	68
86	The Campbell Soup Company	7	68
90	Change The Ref	4	66
90	Convenience Food (Lanka)	4	66
90	Kinokuniya Book Store	4	66
90	Liga Contra el Cáncer	4	66
90	STC	9	66
90	Visit Faroe Islands	4	66
90	Walgreens Boots Alliance	4	66
97	Centro Cuesta Nacional (CCN)	6	64
98	Banco de Bogotá	4	62
98	Deutsche Telekom	15	62
98	Landmark Group	7	62