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Most Effective Brands 2020

Ranking
Rank Brand Awards/Finalists Points
1 Coca-Cola 67 260
2 McDonald's 64 250
3 KFC 46 192
4 Vodafone 45 182
5 IKEA 32 152
6 Chevrolet 42 130
7 Burger King 26 106
8 Mastercard 23 92
9 Sprite 13 84
10 claro 21 82
11 Lay's 18 80
12 Nescafé 22 76
12 Pepsi 22 76
14 Movistar 18 74
15 Aldi 13 68
16 Saregama Carvaan 13 66
17 Toyota 15 60
18 L'Oreal Paris 16 56
18 Telekom 11 56
20 KitKat 16 50
21 OREO 17 48
21 Surf excel 12 48
23 Samsung 16 46
24 Lidl 13 44
24 Poker 8 44
24 Saudi Telecom Company 6 44
24 Snickers 10 44
28 Flybondi 6 42
28 IBM 13 42
28 Jumbo 6 42
28 Tencent Foundation 8 42
28 Volkswagen 8 42
28 YPF 7 42
34 banda 9 40
34 Emirates NBD 11 40
34 NRMA Insurance 10 40
34 Paytm 7 40
34 Special Olympics 5 40
34 Tele2 10 40
40 BBVA 9 38
40 Procter & Gamble 12 38
42 Beeline 8 36
42 Philips 11 36
44 Bancolombia 13 34
44 Knorr 9 34
44 Maxis 8 34
44 MTS 7 34
44 Pampers 7 34
44 Pantene 7 34
44 The Heart Foundation Australia 7 34
44 Tulipán 7 34
52 Babyshop 7 32
52 HSBC 9 32
52 MAMBO 4 32
52 MegaFon 10 32
52 Mogao Cave 6 32
52 UNICEF 6 32
58 Almosafer 4 30
58 Corona 9 30
58 DB Export Gold Extra Low Carb 5 30
58 Jawwy 6 30
58 Lifebuoy 7 30
58 Puck 8 30
58 Simply Cash Credit Card 6 30
58 The Times of India 5 30
66 An-Nahar 4 28
66 Danzhai Wanda village 5 28
66 DirecTV 8 28
66 Movember 8 28
66 Rexona 5 28
66 Spark 10 28
66 Visa 7 28
66 YOTA 5 28
74 Almacenes Éxito 5 26
74 Cablevisión Flow 5 26
74 Durex 10 26
74 Officeworks 8 26
74 Omo 8 26
74 Rak'n'Roll Foundation 4 26
74 Saffola 7 26
74 Swann Insurance 4 26
74 Tourism Australia 4 26
83 American Express 6 24
83 CALM 3 24
83 Colecta Ponle Corazón 3 24
83 Easy 4 24
83 Fevikwik 3 24
83 Hasbro Gaming 3 24
83 ING Bank 7 24
83 Kwid Outsider 3 24
83 Luxoptica 3 24
83 Mobil Colombia 7 24
83 National Safety Council 4 24
83 Orbit 5 24
83 Pilsen Callao 6 24
83 Ripley 4 24
97 AT&T 4 22
97 Banco Itaú 6 22
97 Cadbury Bournvita 5 22
97 Evotor 3 22
Sort by:
Ranking
# 1
Awards: 67
Points: 260
Awards: 64
Points: 250
# 3
KFC
Awards: 46
Points: 192
# 4
Awards: 45
Points: 182
# 5
Awards: 32
Points: 152
# 6
Awards: 42
Points: 130
Awards: 26
Points: 106
Awards: 23
Points: 92
# 9
Awards: 13
Points: 84
# 10
Awards: 21
Points: 82
# 11
Awards: 18
Points: 80
# 12
Awards: 22
Points: 76
# 12
Awards: 22
Points: 76
# 14
Awards: 18
Points: 74
# 15
Awards: 13
Points: 68
Awards: 13
Points: 66
# 17
Awards: 15
Points: 60
Awards: 16
Points: 56
# 18
Awards: 11
Points: 56
# 20
Awards: 16
Points: 50
# 21
Awards: 17
Points: 48
# 21
Awards: 12
Points: 48
# 23
Awards: 16
Points: 46
# 24
Awards: 13
Points: 44
# 24
Awards: 8
Points: 44
Awards: 6
Points: 44
# 24
Awards: 10
Points: 44
# 28
Awards: 6
Points: 42
# 28
IBM
Awards: 13
Points: 42
# 28
Awards: 6
Points: 42
Awards: 8
Points: 42
# 28
Awards: 8
Points: 42
# 28
YPF
Awards: 7
Points: 42
# 34
Awards: 9
Points: 40
Awards: 11
Points: 40
Awards: 10
Points: 40
# 34
Awards: 7
Points: 40
Awards: 5
Points: 40
# 34
Awards: 10
Points: 40
# 40
Awards: 9
Points: 38
Awards: 12
Points: 38
# 42
Awards: 8
Points: 36
# 42
Awards: 11
Points: 36
Awards: 13
Points: 34
# 44
Awards: 9
Points: 34
# 44
Awards: 8
Points: 34
# 44
MTS
Awards: 7
Points: 34
# 44
Awards: 7
Points: 34
# 44
Awards: 7
Points: 34
Awards: 7
Points: 34
# 44
Awards: 7
Points: 34
# 52
Awards: 7
Points: 32
# 52
Awards: 9
Points: 32
# 52
Awards: 4
Points: 32
# 52
Awards: 10
Points: 32
# 52
Awards: 6
Points: 32
# 52
Awards: 6
Points: 32
# 58
Awards: 4
Points: 30
# 58
Awards: 9
Points: 30
Awards: 5
Points: 30
# 58
Awards: 6
Points: 30
# 58
Awards: 7
Points: 30
# 58
Awards: 8
Points: 30
Awards: 6
Points: 30
Awards: 5
Points: 30
# 66
Awards: 4
Points: 28
Awards: 5
Points: 28
# 66
Awards: 8
Points: 28
# 66
Awards: 8
Points: 28
# 66
Awards: 5
Points: 28
# 66
Awards: 10
Points: 28
# 66
Awards: 7
Points: 28
# 66
Awards: 5
Points: 28
Awards: 5
Points: 26
Awards: 5
Points: 26
# 74
Awards: 10
Points: 26
Awards: 8
Points: 26
# 74
Omo
Awards: 8
Points: 26
Awards: 4
Points: 26
# 74
Awards: 7
Points: 26
Awards: 4
Points: 26
Awards: 4
Points: 26
Awards: 6
Points: 24
# 83
Awards: 3
Points: 24
Awards: 3
Points: 24
# 83
Awards: 4
Points: 24
# 83
Awards: 3
Points: 24
Awards: 3
Points: 24
# 83
Awards: 7
Points: 24
Awards: 3
Points: 24
# 83
Awards: 3
Points: 24
Awards: 7
Points: 24
Awards: 4
Points: 24
# 83
Awards: 5
Points: 24
Awards: 6
Points: 24
# 83
Awards: 4
Points: 24
# 97
Awards: 4
Points: 22
Awards: 6
Points: 22
Awards: 5
Points: 22
# 97
Awards: 3
Points: 22