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Most Effective Brands 2019

Ranking
Rank Brand Awards/Finalists Points
1 Coca-Cola 62 248
2 McDonald's 80 242
3 Vodafone 42 138
4 KFC 28 106
5 IKEA 18 98
6 Burger King 18 80
7 Chevrolet 22 78
8 Pepsi 20 72
9 Nescafé 18 68
10 Mastercard 17 66
10 Movistar 17 66
12 Visa 16 64
13 Nissan 16 62
13 State Street Global Advisors 8 62
15 Nestlé 19 60
15 Paytm 14 60
15 SNICKERS 15 60
18 Re:scam 9 58
19 Aldi 13 56
20 Telekom 11 52
21 IBM 18 50
21 L’Oréal 13 50
23 Uber 15 46
24 1+1 media 7 44
24 Indian Association of Palliative Care 8 44
24 Pedigree 9 44
27 Apple 6 42
27 Infiniti 15 42
27 MTS 13 42
30 Emirates NBD 15 38
30 Heineken 12 38
30 Noblex 5 38
30 Puck 8 38
30 Tencent 7 38
30 University of Melbourne 5 38
30 Volkswagen 15 38
37 Avianca 6 36
37 Durex 8 36
37 Maybelline 8 36
37 Santander 6 36
37 Tele2 9 36
37 U by Kotex 7 36
43 7-ELEVEN 7 34
43 BBVA 6 34
43 Claro 11 34
43 Movember 6 34
43 OMO 10 34
43 Oreo 10 34
43 Shell 11 34
43 Telefonía Móvil 7 34
51 Bancolombia 10 32
51 Clear 9 32
51 Fonterra 7 32
51 ING Bank 9 32
51 Lidl 8 32
51 Mercedes-Benz 8 32
51 U.S. Army 5 32
58 Ford 12 30
58 HP 8 30
58 Issue 4 30
58 Jollibee 5 30
58 Narayana Health 5 30
58 Procter & Gamble 7 30
58 Skinny Moblie 4 30
58 Surf Excel 5 30
66 Airbnb 8 28
66 Beer Point 6 28
66 Dubai Properties 7 28
66 Harpic 7 28
66 Lotto Powerball 3 28
66 New Zealand Police 4 28
66 Off The Street Club 6 28
66 Swann Insurance 5 28
74 adidas 8 26
74 Amazon.in 7 26
74 Banco Industrial 4 26
74 Colgate 8 26
74 Cruz Roja Colombiana 4 26
74 Dove 7 26
74 Niké 7 26
74 Ozujsko pivo 3 26
74 Savlon 7 26
74 Smirnoff 8 26
74 Taco Bell 7 26
85 Banco Santander 5 24
85 Bezeq 5 24
85 Cochlear 4 24
85 DUO 4 24
85 Entel 6 24
85 Flanders Fields 3 24
85 Fund “BELA. Butterfly children” 4 24
85 hearLIFE Clinic 4 24
85 Human Rights Commission 4 24
85 Intel 6 24
85 Loto 3 24
85 Magazine Luiza 5 24
85 Mengniu 7 24
85 Postobón 5 24
85 Samsung 8 24
85 Saudi Telecom Company 12 24
Sort by:
Ranking
# 1
Awards: 62
Points: 248
Awards: 80
Points: 242
# 3
Awards: 42
Points: 138
# 4
KFC
Awards: 28
Points: 106
# 5
Awards: 18
Points: 98
Awards: 18
Points: 80
# 7
Awards: 22
Points: 78
# 8
Awards: 20
Points: 72
# 9
Awards: 18
Points: 68
# 10
Awards: 17
Points: 66
# 10
Awards: 17
Points: 66
# 12
Awards: 16
Points: 64
# 13
Awards: 16
Points: 62
Awards: 8
Points: 62
# 15
Awards: 19
Points: 60
# 15
Awards: 14
Points: 60
# 15
Awards: 15
Points: 60
# 18
Awards: 9
Points: 58
# 19
Awards: 13
Points: 56
# 20
Awards: 11
Points: 52
# 21
IBM
Awards: 18
Points: 50
# 21
Awards: 13
Points: 50
# 23
Awards: 15
Points: 46
# 24
Awards: 7
Points: 44
Awards: 8
Points: 44
# 24
Awards: 9
Points: 44
# 27
Awards: 6
Points: 42
# 27
Awards: 15
Points: 42
# 27
MTS
Awards: 13
Points: 42
Awards: 15
Points: 38
# 30
Awards: 12
Points: 38
# 30
Awards: 5
Points: 38
# 30
Awards: 8
Points: 38
# 30
Awards: 7
Points: 38
Awards: 5
Points: 38
# 30
Awards: 15
Points: 38
# 37
Awards: 6
Points: 36
# 37
Awards: 8
Points: 36
# 37
Awards: 8
Points: 36
# 37
Awards: 6
Points: 36
# 37
Awards: 9
Points: 36
# 37
Awards: 7
Points: 36
# 43
Awards: 7
Points: 34
# 43
Awards: 6
Points: 34
# 43
Awards: 11
Points: 34
# 43
Awards: 6
Points: 34
# 43
OMO
Awards: 10
Points: 34
# 43
Awards: 10
Points: 34
# 43
Awards: 11
Points: 34
Awards: 7
Points: 34
Awards: 10
Points: 32
# 51
Awards: 9
Points: 32
# 51
Awards: 7
Points: 32
# 51
Awards: 9
Points: 32
# 51
Awards: 8
Points: 32
Awards: 8
Points: 32
# 51
Awards: 5
Points: 32
# 58
Awards: 12
Points: 30
# 58
HP
Awards: 8
Points: 30
# 58
Awards: 4
Points: 30
# 58
Awards: 5
Points: 30
Awards: 5
Points: 30
Awards: 7
Points: 30
Awards: 4
Points: 30
# 58
Awards: 5
Points: 30
# 66
Awards: 8
Points: 28
# 66
Awards: 6
Points: 28
Awards: 7
Points: 28
# 66
Awards: 7
Points: 28
Awards: 3
Points: 28
Awards: 4
Points: 28
Awards: 6
Points: 28
Awards: 5
Points: 28
# 74
Awards: 8
Points: 26
# 74
Awards: 7
Points: 26
Awards: 4
Points: 26
# 74
Awards: 8
Points: 26
Awards: 4
Points: 26
# 74
Awards: 7
Points: 26
# 74
Awards: 7
Points: 26
Awards: 3
Points: 26
# 74
Awards: 7
Points: 26
# 74
Awards: 8
Points: 26
# 74
Awards: 7
Points: 26
Awards: 5
Points: 24
# 85
Awards: 5
Points: 24
# 85
Awards: 4
Points: 24
# 85
DUO
Awards: 4
Points: 24
# 85
Awards: 6
Points: 24
Awards: 3
Points: 24
Awards: 4
Points: 24
Awards: 4
Points: 24
Awards: 4
Points: 24
# 85
Awards: 6
Points: 24
# 85
Awards: 3
Points: 24
Awards: 5
Points: 24
# 85
Awards: 7
Points: 24
# 85
Awards: 5
Points: 24
# 85
Awards: 8
Points: 24
Awards: 12
Points: 24