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Most Effective Marketers 2024

Updated June 5, 2025

Ranking
Rank Marketer Awards/Finalists Points
1 AB InBev 216 1456
2 McDonald's 153 1160
3 Unilever 175 1130
4 PepsiCo 154 1108
5 Mondelez International 82 520
6 YUM! 62 478
7 The Coca-Cola Company 65 476
8 Nestlé 75 452
9 Heineken 52 392
10 Grupo Boticário 40 390
11 Reckitt Benckiser 36 376
12 Samsung 47 360
13 Procter & Gamble 65 354
14 Mercado Libre 28 332
15 Burger King 28 308
16 Aldi 23 238
17 Deutsche Telekom 22 220
18 Volkswagen 20 210
19 L'Oréal 31 200
20 Migros 12 192
21 IKEA 20 184
22 Grab 24 176
22 Telefónica Group 31 176
24 Kraft Heinz Company 24 170
25 Nova Group of Companies 13 160
26 Erste Group 18 148
27 Vodafone 29 142
28 Bayer 21 140
29 Makro 7 138
30 UNICEF 20 136
31 Diageo 21 134
32 Banco de Crédito del Perú 16 132
32 Come Back Alive Foundation 5 132
34 Molson Coors 16 130
34 Spotify 15 130
36 Claro 16 128
36 Colgate-Palmolive 12 128
38 Asahi Group 12 124
39 Football Australia 6 122
39 Uber 20 122
41 Luckin Coffee 4 120
42 Daraz 9 116
43 ACKO 8 114
44 ING 13 110
45 Income 9 108
46 Territorio de Zaguates Costa Rica 4 102
47 ANZ 6 100
47 General Motors 23 100
47 Sanofi 16 100
50 Carnival Corporation 5 98
50 Delivery Hero 8 98
50 Mars 14 98
53 Bold 3 96
54 BMW 7 92
55 Andel 6 90
55 Fox Corporation 8 90
55 Kimberly-Clark 11 90
55 Santander Group 12 90
59 Alpina 13 88
59 Grupa OLX 12 88
59 Landmark Group 13 88
59 Vassilakis Group 9 88
63 Haleon 16 86
63 Miral Asset Management 12 86
65 Alicorp 13 84
65 Kellanova 11 84
65 Leopold Museum Privatstiftung 3 84
65 Match Group 4 84
69 Alibaba 15 82
70 Britannia Industries 11 80
70 Cencosud 13 80
70 Koç Holding 11 80
73 Asociación Popular de Ahorros y Préstamos 5 78
73 Banco del Pacífico 3 78
73 BBVA 9 78
73 Entel 12 78
73 Itaú Unibanco 7 78
73 Meat & Livestock Australia 8 78
73 Singtel 5 78
80 WaterAid 5 76
81 Ripley 5 74
81 Sabanci Holding 8 74
83 2degrees 6 72
83 EGBANK 2 72
83 eos Products 2 72
83 HANDY 2 72
83 Kernel 4 72
83 la campagnola 3 72
83 Ministry of Foreign Affairs of Ukraine 4 72
83 St. Jude India ChildCare Centres 4 72
83 Stellantis 7 72
83 UNACEM 7 72
83 Valvis Holding 2 72
94 ITC 11 70
94 KENVUE 15 70
94 Lego Group 10 70
94 Missing Children 6 70
98 Essity 6 68
98 Flipkart 10 68
98 Fortenova grupa 5 68
Sort by:
Ranking
# 1
AB InBev
Awards: 216
Points: 1456
# 2
McDonald's
Awards: 153
Points: 1160
# 3
Unilever
Awards: 175
Points: 1130
# 4
PepsiCo
Awards: 154
Points: 1108
# 5
Mondelez International
Awards: 82
Points: 520
# 6
YUM!
Awards: 62
Points: 478
# 7
The Coca-Cola Company
Awards: 65
Points: 476
# 8
Nestlé
Awards: 75
Points: 452
# 9
Heineken
Awards: 52
Points: 392
# 10
Grupo Boticário
Awards: 40
Points: 390
# 11
Reckitt Benckiser
Awards: 36
Points: 376
# 12
Samsung
Awards: 47
Points: 360
# 13
Procter & Gamble
Awards: 65
Points: 354
# 14
Mercado Libre
Awards: 28
Points: 332
# 15
Burger King
Awards: 28
Points: 308
# 16
Aldi
Awards: 23
Points: 238
# 17
Deutsche Telekom
Awards: 22
Points: 220
# 18
Volkswagen
Awards: 20
Points: 210
# 19
L'Oréal
Awards: 31
Points: 200
# 20
Migros
Awards: 12
Points: 192
# 21
IKEA
Awards: 20
Points: 184
# 22
Grab
Awards: 24
Points: 176
# 22
Telefónica Group
Awards: 31
Points: 176
# 24
Kraft Heinz Company
Awards: 24
Points: 170
# 25
Nova Group of Companies
Awards: 13
Points: 160
# 26
Erste Group
Awards: 18
Points: 148
# 27
Vodafone
Awards: 29
Points: 142
# 28
Bayer
Awards: 21
Points: 140
# 29
Makro
Awards: 7
Points: 138
# 30
UNICEF
Awards: 20
Points: 136
# 31
Diageo
Awards: 21
Points: 134
# 32
Banco de Crédito del Perú
Awards: 16
Points: 132
# 32
Come Back Alive Foundation
Awards: 5
Points: 132
# 34
Molson Coors
Awards: 16
Points: 130
# 34
Spotify
Awards: 15
Points: 130
# 36
Claro
Awards: 16
Points: 128
# 36
Colgate-Palmolive
Awards: 12
Points: 128
# 38
Asahi Group
Awards: 12
Points: 124
# 39
Football Australia
Awards: 6
Points: 122
# 39
Uber
Awards: 20
Points: 122
# 41
Luckin Coffee
Awards: 4
Points: 120
# 42
Daraz
Awards: 9
Points: 116
# 43
ACKO
Awards: 8
Points: 114
# 44
ING
Awards: 13
Points: 110
# 45
Income
Awards: 9
Points: 108
# 46
Territorio de Zaguates Costa Rica
Awards: 4
Points: 102
# 47
ANZ
Awards: 6
Points: 100
# 47
General Motors
Awards: 23
Points: 100
# 47
Sanofi
Awards: 16
Points: 100
# 50
Carnival Corporation
Awards: 5
Points: 98
# 50
Delivery Hero
Awards: 8
Points: 98
# 50
Mars
Awards: 14
Points: 98
# 53
Bold
Awards: 3
Points: 96
# 54
BMW
Awards: 7
Points: 92
# 55
Andel
Awards: 6
Points: 90
# 55
Fox Corporation
Awards: 8
Points: 90
# 55
Kimberly-Clark
Awards: 11
Points: 90
# 55
Santander Group
Awards: 12
Points: 90
# 59
Alpina
Awards: 13
Points: 88
# 59
Grupa OLX
Awards: 12
Points: 88
# 59
Landmark Group
Awards: 13
Points: 88
# 59
Vassilakis Group
Awards: 9
Points: 88
# 63
Haleon
Awards: 16
Points: 86
# 63
Miral Asset Management
Awards: 12
Points: 86
# 65
Alicorp
Awards: 13
Points: 84
# 65
Kellanova
Awards: 11
Points: 84
# 65
Leopold Museum Privatstiftung
Awards: 3
Points: 84
# 65
Match Group
Awards: 4
Points: 84
# 69
Alibaba
Awards: 15
Points: 82
# 70
Britannia Industries
Awards: 11
Points: 80
# 70
Cencosud
Awards: 13
Points: 80
# 70
Koç Holding
Awards: 11
Points: 80
# 73
Asociación Popular de Ahorros y Préstamos
Awards: 5
Points: 78
# 73
Banco del Pacífico
Awards: 3
Points: 78
# 73
BBVA
Awards: 9
Points: 78
# 73
Entel
Awards: 12
Points: 78
# 73
Itaú Unibanco
Awards: 7
Points: 78
# 73
Meat & Livestock Australia
Awards: 8
Points: 78
# 73
Singtel
Awards: 5
Points: 78
# 80
WaterAid
Awards: 5
Points: 76
# 81
Ripley
Awards: 5
Points: 74
# 81
Sabanci Holding
Awards: 8
Points: 74
# 83
2degrees
Awards: 6
Points: 72
# 83
EGBANK
Awards: 2
Points: 72
# 83
eos Products
Awards: 2
Points: 72
# 83
HANDY
Awards: 2
Points: 72
# 83
Kernel
Awards: 4
Points: 72
# 83
la campagnola
Awards: 3
Points: 72
# 83
Ministry of Foreign Affairs of Ukraine
Awards: 4
Points: 72
# 83
St. Jude India ChildCare Centres
Awards: 4
Points: 72
# 83
Stellantis
Awards: 7
Points: 72
# 83
UNACEM
Awards: 7
Points: 72
# 83
Valvis Holding
Awards: 2
Points: 72
# 94
ITC
Awards: 11
Points: 70
# 94
KENVUE
Awards: 15
Points: 70
# 94
Lego Group
Awards: 10
Points: 70
# 94
Missing Children
Awards: 6
Points: 70
# 98
Essity
Awards: 6
Points: 68
# 98
Flipkart
Awards: 10
Points: 68
# 98
Fortenova grupa
Awards: 5
Points: 68