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Most Effective Brands June 2016

Ranking
Rank Brand Awards/Finalists Points
1 CVS Health 5 28
1 truth 5 28
1 Walmart 6 28
4 EA Madden NFL ’15 4 24
5 Taco Bell 4 22
6 Allstate 4 18
6 UPS 4 18
8 Airbnb 3 16
8 Apple 2 16
8 Dove, Vaseline, Simple 2 16
8 IBM 5 16
8 Target 4 16
13 Mollie’s Fund 2 14
13 Mr. Sketch 2 14
13 United Nations OCHA 3 14
16 Always 4 12
16 Gerber 2 12
16 Moms Demand Action 1 12
16 New York Lottery 3 12
16 OREO 3 12
16 Whirlpool 2 12
22 Aetna 3 10
22 Gatorade 3 10
22 McDonald's 2 10
22 Procter & Gamble 3 10
22 The Clinton Foundation 2 10
22 Tillamook 2 10
22 Volvo Cars 3 10
29 5 Gum 2 8
29 Alcon 2 8
29 Amopé Pedi Perfect™ 1 8
29 Comcast/XFINITY 1 8
29 Consumer Healthcare Products Association 2 8
29 Dove, Dove Men+Care, Degree, Axe 2 8
29 Febreze 2 8
29 FLONASE Allergy Relief 1 8
29 GEICO 1 8
29 Old Spice 1 8
29 Similac 1 8
29 Smirnoff 1 8
29 The Lincoln Motor Company 2 8
42 Ad Council 1 6
42 Apartments.com 1 6
42 Arby's 2 6
42 Beringer 2 6
42 BrokerCheck by FINRA 1 6
42 California Department of Public Health 1 6
42 Cesar 1 6
42 Cox Communications 3 6
42 Diet Dr Pepper 1 6
42 Doctors of the World 1 6
42 Domino's 1 6
42 Dove 1 6
42 Extra Gum 1 6
42 Foot Locker 2 6
42 Ford Motor Company 2 6
42 GE 2 6
42 Hill's Science Diet 1 6
42 JetBlue Airways 1 6
42 KeyBank 1 6
42 Kleenex 1 6
42 Men's ROGAINE® 1 6
42 Milk-Bone, Pup-Peroni, Milo's Kitchen 1 6
42 Miller High Life 1 6
42 Miller Lite 3 6
42 Nabob Coffee Company 1 6
42 Norton 2 6
42 Ontario Women's Directorate (OWD) 1 6
42 Prevnar 13 1 6
42 Pure Michigan 1 6
42 Snickers 2 6
42 SolarCity 1 6
42 SOUR PATCH KIDS & SLURPEE 1 6
42 Southwest Airlines 2 6
42 Subaru of America 1 6
42 United States Postal Service 1 6
42 YWCA Canada 1 6
78 Autism Speaks 1 4
78 Bay Area Council/Too Small to Fail 1 4
78 BMW of North America 1 4
78 Bridges Academy 1 4
78 Bud Light 2 4
78 Coke Zero 2 4
78 Converse 1 4
78 Costa Rica Tourism Board 2 4
78 Cottonelle 1 4
78 Depend 1 4
78 DIRECTV 1 4
78 Dove Hair 2 4
78 Esurance 1 4
78 Halo 5: Guardians 1 4
78 HUGGIES 1 4
78 Idaho Tourism 1 4
78 IKEA 2 4
78 It's On Us 1 4
78 JOHNSON’S® 1 4
78 Kraft Heinz Dry Packaged Dessert Brands: Jell-O, Cool Whip, JET-PUFFED and Baker’s Chocolate 1 4
78 Lane Bryant 1 4
78 Lexus NX 1 4
78 Mountain Dew Kickstart 1 4
Sort by:
Ranking
Awards: 5
Points: 28
# 1
Awards: 5
Points: 28
# 1
Awards: 6
Points: 28
Awards: 4
Points: 24
# 5
Awards: 4
Points: 22
# 6
Awards: 4
Points: 18
# 6
UPS
Awards: 4
Points: 18
# 8
Awards: 3
Points: 16
# 8
Awards: 2
Points: 16
Awards: 2
Points: 16
# 8
IBM
Awards: 5
Points: 16
# 8
Awards: 4
Points: 16
Awards: 2
Points: 14
# 13
Awards: 2
Points: 14
Awards: 3
Points: 14
# 16
Awards: 4
Points: 12
# 16
Awards: 2
Points: 12
Awards: 1
Points: 12
Awards: 3
Points: 12
# 16
Awards: 3
Points: 12
# 16
Awards: 2
Points: 12
# 22
Awards: 3
Points: 10
# 22
Awards: 3
Points: 10
# 22
Awards: 2
Points: 10
Awards: 3
Points: 10
Awards: 2
Points: 10
# 22
Awards: 2
Points: 10
# 22
Awards: 3
Points: 10
# 29
Awards: 2
Points: 8
# 29
Awards: 2
Points: 8
Awards: 1
Points: 8
Awards: 1
Points: 8
Awards: 2
Points: 8
Awards: 2
Points: 8
# 29
Awards: 2
Points: 8
Awards: 1
Points: 8
# 29
Awards: 1
Points: 8
# 29
Awards: 1
Points: 8
# 29
Awards: 1
Points: 8
# 29
Awards: 1
Points: 8
Awards: 2
Points: 8
# 42
Awards: 1
Points: 6
Awards: 1
Points: 6
# 42
Awards: 2
Points: 6
# 42
Awards: 2
Points: 6
Awards: 1
Points: 6
Awards: 1
Points: 6
# 42
Awards: 1
Points: 6
Awards: 3
Points: 6
Awards: 1
Points: 6
Awards: 1
Points: 6
# 42
Awards: 1
Points: 6
# 42
Awards: 1
Points: 6
# 42
Awards: 1
Points: 6
Awards: 2
Points: 6
Awards: 2
Points: 6
# 42
GE
Awards: 2
Points: 6
Awards: 1
Points: 6
Awards: 1
Points: 6
# 42
Awards: 1
Points: 6
# 42
Awards: 1
Points: 6
Awards: 1
Points: 6
Awards: 1
Points: 6
Awards: 1
Points: 6
Awards: 3
Points: 6
Awards: 1
Points: 6
# 42
Awards: 2
Points: 6
Awards: 1
Points: 6
# 42
Awards: 1
Points: 6
Awards: 1
Points: 6
# 42
Awards: 2
Points: 6
# 42
Awards: 1
Points: 6
Awards: 1
Points: 6
Awards: 2
Points: 6
Awards: 1
Points: 6
Awards: 1
Points: 6
Awards: 1
Points: 6
Awards: 1
Points: 4
Awards: 1
Points: 4
Awards: 1
Points: 4
Awards: 1
Points: 4
# 78
Awards: 2
Points: 4
# 78
Awards: 2
Points: 4
# 78
Awards: 1
Points: 4
Awards: 2
Points: 4
# 78
Awards: 1
Points: 4
# 78
Awards: 1
Points: 4
# 78
Awards: 1
Points: 4
# 78
Awards: 2
Points: 4
# 78
Awards: 1
Points: 4
Awards: 1
Points: 4
# 78
Awards: 1
Points: 4
Awards: 1
Points: 4
# 78
Awards: 2
Points: 4
# 78
Awards: 1
Points: 4
Awards: 1
Points: 4
Awards: 1
Points: 4
# 78
Awards: 1
Points: 4
Awards: 1
Points: 4