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2012 2011
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Most Effective Brands June 2012



Ranking
Rank ChangeBrandAwards/FinalistsPoints
10McDonald's30142
2+1Coca-Cola1872
3+9IBM1164
4+20Axe1150
5-3Pepsi948
6+607Lay's846
7-3Chevrolet1042
7-2Vodafone742
9+20Volkswagen838
10+367IKEA836
10+73Dove736
10+367Ministerio De Defensa Nacional636
13-Frucor Beverages NZ832
13+364Cadbury Dairy Milk 532
15+328Mercedes-Benz730
16+631Gatorade528
16-Dead Space 2428
16+82Timisoreana428
16+5Ministry of Health328
20+50Nokia626
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For information about how the rankings are compiled click here
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Welcome to the Effie Effectiveness Index in association with Warc

The Effie Effectiveness Index identifies and ranks the marketing communications industry’s most effective companies.

It analyzes finalist and winner data from 40 worldwide Effie Award competitions to reveal the most effective:

  • Agencies, networks and holding groups
  • Brands
  • Advertisers

  

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