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2011 2012

Most Effective Advertisers June 2012

 
 


Ranking
Rank ChangeAdvertiserAwards/FinalistsPoints
1+1Unilever70288
2-1Procter & Gamble57208
3+1Nestlé44178
4+4McDonald's32162
5+1PepsiCo35154
6-1Coca-Cola37142
70General Motors24102
8+1Mars1988
9+8Johnson & Johnson1878
10+1Kimberly-Clark1672
11+17IBM1270
12-9Kraft1868
13+2Cadbury1366
14+8Volkswagen AG1562
15-AB InBev1050
15-5Vodafone950
17-5Henkel1248
18+58Microsoft1144
19-6Danone1240
19+119SABMiller840
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For information about how the rankings are compiled click here
© Effie Worldwide and Warc.

© 2012 Copyright and Database Rights owned by Warc and Effie Worldwide
 

Welcome to the Effie Effectiveness Index in association with Warc

The Effie Effectiveness Index identifies and ranks the marketing communications industry’s most effective companies.

It analyzes finalist and winner data from 40 worldwide Effie Award competitions to reveal the most effective:

  • Agencies, networks and holding groups
  • Brands
  • Advertisers

 

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