2012 Romanian Effie Winners Announced

04 June 2012 (Effie Romania)

The winners were announced during the Awards Gala that took place on June 4th at the Romanian Athenaeum.

The Jury chaired by Mr. Mihail Vartosu (IAA Romania Honorary President) awarded 41 trophies (6 Gold, 15 Silver and 20 Bronze) and the Grand Effie.

The winning agencies and companies are:

23 Communication Ideas, Arsenoaiei & Mătăşel, McCann World Group, CAP, Cohn & Jansen JWT, GMP Advertising, Graffiti BBDO, Grey-G2 România, Headvertising, Leo Burnett & Target, Ogilvy & Mather România, Papaya Advertising, Propaganda, Publicis, Saatchi & Saatchi, Sister & Co, Tempo Advertising, The Geeks, Unilever South Central Europe and Webstyler.

See the winners list below:

FOOD PRODUCTS I

BRONZE
Campaign: The Napolact Cheese Factory is a Cave
Brand: Napolact
Company: Napolact
Submitted by: Propaganda
Second agency: Eye PR
Third agency: Senior Interactive
Media agency: Universal McCann

Campaign: Becel Love your Hearts
Brand: Becel
Company: Unilever South Central Europe
Submitted by: Unilever South Central Europe
Agency: Rusu+Borţun
Second agency: Image PR
Media agency: Mindshare

FOOD PRODUCTS II
BRONZE
Campaign: My family inspiration
Brand: Poiana
Company: KRAFTS FOODS
Submitted by: Ogilvy & Mather România

SILVER
Campaign: Home made movies
Brand: Chio Popcorn
Company: Intersnack România
Submitted by: Saatchi & Saatchi
Second agency: Navidoo
Media agency: Media Investment

GOLD
Campaign: Romanians are smart
Brand: ROM
Company: Kandia Dulce
Submitted by: McCann Erickson
Second agency: MRM Worldwide România
Media agency: UM România

NON-FOOD PRODUCTS

BRONZE
Campaign: Your new feminine accessory
Brand: Always Platinum
Company: Procter&Gamble Marketing România
Submitted by: Leo Burnett & Target
Media agency: Starcom MediaVest Group

Campaign: Back to School
Brand: Pilot frixion
Company: Dacris
Submitted by: The Geeks
Media agency: Starcom MediaVest Group

SILVER
Campaign: The Wooden Puppet
Brand: Rivex
Company: Interstar Chim
Submitted by: Tempo Advertising
Media agency: Zenith Media

Campaign: Green up your stores
Brand: Wash & Go
Company: Procter&Gamble Marketing România
Submitted by: Leo Burnett & Target
Media agency: Starcom MediaVest Group

ALCOHOLIC BEVERAGES - BEERS & WINES

BRONZE
Campaign: A beer in a thousand
Brand: Ciuc Premium
Company: Heineken România
Submitted by: 23 Communication Ideas
Media agency: Universal McCann

Campaign: Bergenbier Unfiltered
Brand: Bergenbier
Company: Bergenbier SA
Submitted by: Leo Burnett & Target
Second agency: iLeo Marketing

SILVER
Campaign: Timişoreana On Holidays
Brand: Timişoreana
Company: Ursus Breweries
Submitted by: GMP Advertising

Campaign: URSUS Evolution
Brand: URSUS
Company: Ursus Breweries
Submitted by: Publicis
Second agency: Kubis
Third agency: 2activePR
Media agency: United Media

GOLD
Campaign: Achieving leadership - it's not all about the money
Brand: Bucegi
Company: Heineken România
Submitted by: Sister & Co
Media agency: Universal McCann

NON-ALCOHOLIC BEVERAGES
BRONZE
Campaign: Doncafé Rich Taste
Brand: Doncafé
Company: Strauss România
Submitted by: Leo Burnett & Target
Second agency: The Geeks

Campaign: National Fruits Day
Brand: Granini
Company: Carlsrom Beverage
Submitted by: Publicis
Media agency: MEC România

SILVER
Campaign: Crazy refreshment
Brand: Prigat
Company: Pepsi Co
Submitted by: Graffiti BBDO
Second agency: 23 Communication Ideas
Media agency: Mediacom

GOLD
Campaign: Today. Same as yesterday
Brand: Pepsi
Company: Pepsi Co
Submitted by: Graffiti BBDO
Second agency: GMP PR
Third agency: Xplain
Media agency: Mediacom

DURABLES
SILVER
Campaign: Just Live
Brand: Dacia Sandero
Company: Automobile Dacia
Submitted by: Graffiti BBDO
Media agency: OMD România

FINANCIAL SERVICES

GOLD
Campaign: ING Bank. For Grown-ups.
Brand: ING Personal
Company: ING Bank
Submitted by: CAP

MEDIA & ENTERTAINMENT

BRONZE
Campaign: You Know Best
Brand: Romtelecom Dolce
Company: Romtelecom România
Submitted by: Graffiti BBDO

NON-PROFIT/ PRO-BONO, PUBLIC SERVICE CAMPAIGNS

BRONZE

Campaign: Save the Virgin Forests
Brand: World Wide Fund
Company: WWF - World Wide Fund
Submitted by: Headvertising
Media agency: MediaCom

SILVER
Campaign: The Chase
Brand: SMURD
Company: Fundaţia pentru SMURD
Submitted by: Cohn&Jansen JWT
Media agency: Starcom MediaVest Group

Campaign: How long could you wait?
Brand: Salvează Vieţi
Company: Salvează Vieţi
Submitted by: Graffiti BBDO
Second agency: Kaleidoscope
Third agency: Free Communication

CORPORATE REPUTATION, IMAGE & IDENTITY
SILVER
Campaign: Doctor, you are a hero
Brand: Petrom
Company: OMV Petrom
Submitted by: BBDO Group
Second agency: Graffiti PR
Third agency: Graffiti BBDO
Media agency: Optimedia

GOLD
Campaign: Time to listen
Brand: Cosmote
Company: Cosmote România
Submitted by: Papaya Advertising
Media agency: Media Investment

TELECOMMUNICATIONS VOICE OFFERS

BRONZE
Campaign: Consumer Prepaid & Postpaid XMAS 2011
Brand: Vodafone
Company: Vodafone România
Submitted by: B.V. McCann Erickson
Second agency: MRM Worldwide România
Media agency: Universal McCann

Campaign: Prepaid Spring 2011 - Maximia TV
Brand: Vodafone
Company: Vodafone România
Submitted by: B.V. McCann Erickson
Second agency: MRM Worldwide România
Media agency: OMD România

GOLD
Campaign: Smiley's Garage
Brand: Cosmote
Company: Cosmote România
Submitted by: Ogilvy & Mather România
Media agency: Media Investment

TELECOMMUNICATIONS INTERNET & DATA

BRONZE
Campaign: For Mom
Brand: Romtelecom Clicknet
Company: Romtelecom România
Submitted by: Graffiti BBDO

 

SILVER
Campaign: Bundle of the Year
Brand: Romtelecom
Company: Romtelecom România
Submitted by: GMP Advertising & Webstyler

OTHERS

BRONZE
Campaign: Health as it should be
Brand: Medas
Company: Medas
Submitted by: Leo Burnett & Target
Second agency: iLeo Marketing
Third agency: The Practice
Media agency: Starcom MediaVest Group

DAVID VS. GOLIATH

SILVER

Campaign: Change the city with creativity
Brand: Grolsch
Company: Ursus Breweries
Submitted by: Arsenoaiei & Mătăşel

RENAISSANCE
BRONZE
Campaign: Doncafé Rich Taste
Brand: Doncafé
Company: Strauss România
Submitted by: Leo Burnett & Target
Second agency: The Geeks

NEW PRODUCT OR SERVICE INTRODUCTIONS
BRONZE
Campaign: Frog - The Challenger
Brand: Cosmote
Company: Cosmote România
Submitted by: Ogilvy & Mather România
Media agency: Media Investment

SUSTAINED SUCCESS

SILVER
Campaign: Fruits love Granini
Brand: Granini
Company: Carlsrom Beverage
Submitted by: Publicis

SHOPPER MARKETING

BRONZE
Campaign: Your little one can be the 8th dwarf
Brand: P&G Multibrand
Company: Procter&Gamble România
Submitted by: Grey-G2 România

SILVER
Campaign: Caravans
Brand: Vodafone
Company: Vodafone România
Submitted by: Grey-G2 România

Campaign: Hero
Brand: P&G Multibrand
Company: Procter&Gamble România
Submitted by: Grey-G2 România

MEDIA EFFICIENCY

BRONZE

Campaign: Romanians are smart
Brand: ROM
Company: Kandia Dulce
Submitted by: UM România
Second agency: McCann WorldGroup
Media agency: UM România

Campaign: Doncafé Coffee Taster
Brand: Doncafé
Company: Strauss România
Submitted by: The Geeks
Media agency: Mediaedge: cia

GRAND EFFIE

Campaign: Today. Same as yesterday
Brand: Pepsi
Company: Pepsi Co
Submitted by: Graffiti BBDO
Second agency: GMP PR
Third agency: Xplain
Media agency: Mediacom

 

***

PLEASE NOTE: Due to timing restrictions, the Effie Romania Winners and Finalists that were announced on June 4, 2012 will be featured in next year’s Effie Index announcement. The Effie Romania winners that were announced on June 13, 2011 will be featured in this year’s Global Index Rankings – which will be announced on June 18, 2012.

 For more information on Effie Romania, please visit http://www.effie.ro/

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