2012 Effie Bulgaria Winners Announced
01 June 2012
In the most contested category – Products - the Gold Effie went to “Zagorka REZERVA” campaign, client: Zagorga SA, agency: Publicis MARC. “Stick it in Happy” campaign, client: Happy Bar & Grill, agency: BBDO Group won the Gold Effie in Services category. The Gold Award in Corporate Communications category went to “Chivas 12 Chairs” campaign, client: Pernod Ricard, agency; Reforma. “In between” campaign for Fox Life ''Once upon a time" television series (client: Fox International Channels, agency: Reforma) is the Gold Effie winner in Social, Media, Political category.
The jury evaluated the effectiveness of each campaign according to four criteria: what challenges strategic communication and objectives of the campaign faced; what was the big idea of the campaign and how it was brought to life; what results were achieved. The first three indicators determine 70% of the assessment and the last one – 30%.
Members of the Jury:
Alexander Gagov /Media Director - MediaS SMV/; Christina Vlahova /General Manager - Intellecta Srl & CSA Celebrity Speakers/; Diana Simeonova /Marketing Director – VIVACOM/; Greta Koleva-Hikova /Head of Communication Consultancy department - BBDO Group/; Ivan Kirov /Creative Director - McCann Erickson/; Ivo Altanov /Managing Director - Noble Graphics/; Iliana Zaharieva /Head of Department Corporate Communications - Postbank | Eurobank EFG Bulgaria/; Julian Dobrev /Research Director – Pragmatica/; Krasimira Vasileva /Sales Director - Nova Broadcasting Group/; Krassimir Papazov /Client Service Director – Ogilvy Group/; Martchela Abrasheva /Regional Director South East Europe - TNS BBSS South East Europe/; Milena Filcheva / PR and Marketing Manager – Fox International Channels/; Miroslava Ivanova /Marketing Consultant - Chartered Marketer, MCIM/; Petya Stoyanova /Managing Partner – PowerBrand/; Rumen Kolev /Marketing Manager – Zagorka SA/; Sofia Cohen /Client Service Director – agency Reforma/; Stoyan Mihaylov /Chairman - Bulgarian Association of Marketing and Opinion Researchers (BAMOR)/
To learn more about Effie Bulgaria, please visit http://effiebulgaria.org/