Effie Peru Awarded the 2012 Most Effective Marketing Communication Strategies
25 May 2012 (Effie Peru)
The most effective marketing communications campaigns, carried out by advertisers and agencies, were recognized at the 17th annual Effie awards ceremony in Peru. The 2012 Effie Peru Awards presentation was held at the Hotel Los Delfines in San Isidro.
The most eagerly anticipated prize of the night, the 2012 Grand Effie, was awarded to Promperu and the Young & Rubicam agency for the launch of the Peru brand campaign to the domestic market. The "Lanzamiento de la Marca Perú" campaign also won a Gold Effie award in the corporate image category.
“Advertisers and advertising agencies continue to show us that, year
after year, creativity and marketing strategies effectively exceed
expectations,” said Flavia Maggi, General Manager of the EFFIE Awards Peru and Vice-President of Ipsos APOYO.
The big winners of the night were Coca Cola and the Publicis agency
partners, which obtained three and six awards, respectively.
Coca Cola won Gold and Silver Effies in the Beverages Category. The brand also took home a Gold Effie in the Low-Budget category.
Meanwhile, Circus agency won Effie awards in the Corporate Image category,
as well as in the Retail, Services and Food categories. Circus agency also took home two Effie's in the Financial Services category.
The launch campaign for Huancaína Alacena cream, Alicorp company, whose
campaign was developed by Q Communications Group agency, won the Gold
EFFIE in New Product Launch category.
For its part, Backus was awarded the gold EFFIE in the category campaigns with non-commercial purposes, for their campaign "Movimiento súmate, sólo + 18: Promoviendo la venta responsable."
About the EFFIE AWARDS
The 2012 EFFIE Peru Awards competition, under license from Effie Worldwide, Inc., was organized by CONEP and Ipsos APOYO in Peru. In our country, the presentation of the Effies are recognized by advertisers, advertising agencies, marketing and BTL companies as the most important award in Peru.
The Effie Awards are known by advertisers and agencies globally
as the pre-eminent award in the industry, and recognize any and all
forms of marketing communication that contribute to a brand’s success.
Since 1968, winning an Effie has become a global symbol of achievement.
Today, Effie celebrates effectiveness worldwide with 3 regional (Euro Effie, Global Effie and Middle East North Afirca Effie) competitions, and over 40 national Effie programs throughout Asia, Europe, Middle East /North Africa, North America and Latin America. For more details, visit www.effie.org.
This edition was sponsored by El Comercio, Grupo RPP, Latin Television, Economic Week and the Panel Fences. The competition is also supported by the University of the Pacific ANDA, APAP, APEIM and IAA Peru.
Results of the 2012 Effie Awards in Peru:
GRAND EFFIE AWARD 2012:
Promperu – Young & Rubicam
Awards by Categories:
Products (General):
Effie Silver: CPPQ – Fahrenheit Comunicaciones
Effie Silver: Procter & Gamble Perú – Garwich BBDO
Food:
Effie Gold: San Fernando– Circus
Effie Silver: Nestlé del Perú – JWT
Effie Silver: Kraft Foods Perú – Momentum, Ogilvy & Mather
Beverages:
Effie Gold: Coca-Cola – McCann Erickson
Effie Silver: Coca-Cola – McCann Erickson
Services (General):
Effie Gold: Direct TV Perú – Circus
Effie Silver: Interbank – JWT
Retail:
Effie Sodimac: Circus
Effie Silver: Supermercados Peruanos – Publicis
Low-Budget Campaigns - Products:
Effie Gold: Coca Cola – McCann Erickson
Effie Silver: Kimberly Clark Perú – Momentum, Ogilvy & Mather
Low-Budget Campaigns - Services:
Effie Silver: Banco de Crédito del Perú – Phantasia
Financial Services:
Effie Gold: Banco de Crédito del Perú – Circus
Effie Silver: Pacífico Peruano Suiza Compañía de Seguros - Circus
New Product Launch:
Effie Gold: Alicorp – Grupo Q Comunicaciones
Effie Silver: Kimberly Clark Perú - Momentum, Ogilvy & Mather
Promotions:
Effie Gold: Telefónica del Perú – Pragma de Publicidad
Effie Silver: Nestlé del Perú – JWT
Effie Silver: Alicorp – Publicis
Corporate Image:
Effie Gold: Promperu – Young & Rubicam
Effie Silver: Sodimac – Circus
Non-Commerical Campaigns (Business to Business):
Effie Gold: Unión de Cervecerías Backus y Jhonson – McCann Erickson
Marketing Hall of Fame
The 2012 Effie Peru Awards also served as a stage for the presentation of the Marketing Hall of Fame, which recognized a modern and a classic brand.
Marketing Hall of Fame - Brands:
Classic Brand: Nescafé
Modern Brand: Mistura
Special Awards - Most Effective Use of Media:
Direct TV Perú - Circus
For more information:
Visit the
Effie Peru website (
www.effie-peru.com)
or Contact:
Miguel Navarro
APOYO Comunicación Corporativa
Teléfono: 205-3900 – Anexo 3987
Celulares: 975-571-520 /*877912
E-mail: mnavarro@apoyocomunicacion.com
Website: www.effie-peru.com
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